Tweetcamp: Online network moves to offline community

Amy Sample Ward

What this created was a chance for people who use Twitter to come together offline to create community. This month’s Net2 Think Tank asks: How do real-world (offline) events fit into social media conversations and campaigns? And I hope they help you think about the way your organization uses opportunities online and offline to create community. Space : This is both online and offline. How will the network maintain the community?

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Once a nonprofit has developed a presence and a network – and has integrated regular and engaging tweeting into the work flow, the next step is to host a Tweet Up. It is also used to describe any in-person networking event that integrates social media. Scope out the Location: Make sure it is networking friendly, so people can chat and exchange business cards.

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Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

Malcolm Gladwell’s article “Small Change: Why the revolution will not be tweeted,&# brings the slacktivism , social media for social good or evil , strong and weak ties , and organizations vs networks debates to a mainstream audience. There have also been some good critiques of the article that I’d like to highlight here: Article Isn’t Well Researched: There Are Good Examples Out There of Folks Using Social Media for Activism.

Org 107

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. In the nonprofit world, we've been focusing on the online to offline connection, or more specifically how to turn Slacktivists into Activists with Social Media. to track how your online social network activities are driving offline actions.

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Social media sites are for relationship building. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. 3) Capture social media followers that visit your website. By Robin L.

Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes. While today we tend to talk from inboxes and social media feeds, we still need the human touch to develop and grow relationships.

How to Create Networking Opportunities at Virtual Events

AccelEvents

When it comes to virtual events, many people express concern that they will miss out on vital networking opportunities. But, careful event planners know that networking at virtual events is simply a matter of creating space for those opportunities. Program Networking Sessions.

Online and Offline Community Building

Tech Soup Blog

He was telling me about the organization's various forays into social media. He told me that a few months ago, they'd set up a social networking hub on Ning for friends and constituents of the organization to connect with each other. Tags: Online Activism Online Recruitment Social Networking Software Using the Web and Internet Web 2.0 TechSoup community leader Megan has a new honorific to add to her growing list : " ultimate online party host."

Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He gave a presentation about how Surfrider Foundation is striving to make its grassroots network more effective. He touched on how they are using social networks/media in this effort. Some takeaways related to network effectiveness and use of social media and technology: The most important metric they use for network effectiveness is " Coast Victories." Learning across the network, particularly across chapters is important.

How to Create Networking Opportunities at Virtual Events

AccelEvents

When it comes to virtual events, many people express concern that they will miss out on vital networking opportunities. But, careful event planners know that networking at virtual events is simply a matter of creating space for those opportunities. Program Networking Sessions.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better. How to Use Online Channels to Build Offline Support.

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Nonprofit social media managers are bombarded with depressing content.

Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

—– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. In a sector where we are always trying to do more with less, we can’t be fooled into thinking our strategies for engagement on online networks can be cut and pasted from one space to the next. otherblogs socialmedia google networking social media ssir strateg

How Networked Nonprofits Use Facebook

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook. One of the very first bloggers I started reading and having conversations with about social media was Alan Levine (aka CogDog Blog ). Over the years, we have supported each other’s professional work and personal fundraisers before ever meeting in person. Last year, Alan invited me to keynote the New Media Consortium ’s virtual conference to talk about the future of social and nonprofits.

New on SSIR – Be Human: Temporary versus Permanent Networks

Amy Sample Ward

One idea that has emerged for me through this way of exploring the topic is that of temporary versus permanent networks. Temporary versus Permanent Networks. Whether you are working on a campaign, a program or a service; whether it is online or offline (though I would argue it should probably touch both!); People are networked. Individuals define networks. Individuals influence networks.

Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away. It's real time and location based social networks are also impacting advocacy. Two weeks ago, I wrote up my prediction for fundraising trends for 2009.

Social Media Tips from the TechSoup Global Network

Tech Soup Blog

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. TechSoup's Social Media Resources. page has everything from a social media glossary to an overview of Web 2.0. Here are three tools to measure audience engagement on social media.

Community Engagement and Social Media for Public Media

Amy Sample Ward

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Both of these presentations had participants primarily from the public media sector. Their friends, colleagues, coworkers and family are the network – the people we reach through our community.

Public 152

How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

Nonprofit Tech for Good

Nonprofit new media managers often battle mobile and social media burnout. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end of day when they need to shift their mental focus to personal and family responsibilities. Mobile and social media stimulates mental chatter and can sometimes even affect a person’s ability to sleep. Social Media

Networked Capacity Building: Finish Line Grantees Social Media Training

Beth Kanter

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. It also connects the social media technical assistance to results. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels.

Joe Solomon, Guest Post: What's the Right Offline Event for Your Organization's Online Community?

Beth's Blog: How Nonprofits Can Use Social Media

This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns ? My thinking: Social media conversations and online campaigns create whole new models for bringing together & powering the progressive movement. We need offline events to meet each other, bond eye-to-eye, and forge the collaborations that will make our social networks stronger, better connected, and ultimately transformative.

KONY, Networked Nonprofits, and Transparency

Beth Kanter

It is about participating in social media to make a positive difference and doing so on a large scale. In practice, it’s meant that mining of coltan is no longer possible for artisanal miners, who’ve lost their main source of financial support – instead, mining is now dominated by armed groups, who have the networks and resources to smuggle the minerals out of the country and conceal their origins. Years of network building, offline organizing with young people.

Dissecting the Network Approach on the SSIR blog

Amy Sample Ward

Let’s dissect a networked approach to an online presence and see what the core dynamics are. we20 wants to inspire people, online, to get together, offline, to talk about ideas to improve our lives and our world. But that doesn’t mean they can’t be spreading their message and mobilizing people into action both on and offline. The Networked Approach: The networked approach to online campaigns is really a cycle, like most other strategies you’ll come across.

On Networks, Love, and Death: Cookie Love

Beth's Blog: How Nonprofits Can Use Social Media

I first started reading “Cog Dog Blog&# by Alan Levine since his first post in 2003, &# I Blog Therefore I Am.&# Although he was blogging about how to integrate social media into education and the classroom, his ideas have always been transferable to nonprofits. He’s a dog lover too – so I could not resist. When I celebrated by big 50th Birthday in 2007, I held social media birthday card contest. Networks

How Are Nonprofits Feeling About Social Media? Inspired? Bored? Overwhelmed?

Nonprofit Tech for Good

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide. Personally, most days I love social media and its ability to foster social good and create online buzz – and the tool sets of Facebook, Twitter, YouTube, etc. Social Media

September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Delicious/choconancy/online_community

Question 2 : asked how to build a loop between on and offline engagement. Most agreed that it is harder to move from online to offline, where engagement may be strong because of the access or timing that can’t be accomplished with the physical world. These monthly chats part of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools.

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Social Media Marketing Statistics. We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. Social Media Marketing Strategies. Social Media Marketing Templates. Social Media Marketing Tools.

Can Networks Have Social Impact?

Beth's Blog: How Nonprofits Can Use Social Media

Casey Foundation's " Making Connections " initiative Part of the Making Connections core approach uses (offline) social networks. You can read more in this series of five reports that looks at the definitions, research, power, practices, and insights relating the impact of social networks on family strengthening and community change. I wondered whether the more general learnings about network effectiveness and evaluating networks would be considered confidential?

Techniques and Tools: How To Visualize Your Network

Beth Kanter

Ari Sahagun , a consultant who works with social justice groups on network visualizations, called for a group to discuss Network Mapping and Visualization. We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. There are two different lens to think about network mapping. You can do a whole network analysis. Why Visualize Your Professional Network?

Surfrider Foundation: The Poster Child for a Networked Nonprofit

Beth's Blog: How Nonprofits Can Use Social Media

During my first week as Visiting Scholar at the Packard Foundation, I had an opportunity to hear a presentation by the good folks at Surfrider Foundation about their online/offline activism. We used their story and the way they work in the first chapter of the book, The Networked Nonprofit , to introduce people to the concept. Networks aren’t about technology any more than books are about paper. Tags: Networked Nonprofit

Integrating A Network Mindset Into Your Daily Work

Beth's Blog: How Nonprofits Can Use Social Media

Integrating Network Mindset. Adopting a networked mindset is believing in abundance rather than scarcity. That holds us back from embracing networked ways of working. This is especially important if you want to be effective using social media for your organization, but it is bigger than that. Having a networked mindset as you approach your daily work can help you get better results. How to put network weaving into daily practice? Visualize Your Network.

Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. According to the American Red Cross , A recent Red Cross survey asked 1,058 adults about their use of social media sites in emergency situations. Social media, like all technology, is developed by people. Why Social Media? Social Media in Disaster Response.

Social Media Tips from the TechSoup Global Network

Tech Soup Blog

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. TechSoup's Social Media Resources. page has everything from a social media glossary to an overview of Web 2.0. Here are three tools to measure audience engagement on social media.

How Networked Nonprofit Use Facebook SMARTly

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook Smart.ly. It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs. A social media policy provides the rule book for all staff to participate. Networked Nonprofits have a created a Facebook culture inside their organizations.

Free Webinar 1/8: Leveraging Social Media to Engage and Inspire Your Alumni Network

Beth Kanter

I’m honored to be part of the Schusterman Philanthropic Network and Jim Joseph Foundation for #NetTalks , a free, five-part webinar series for Jewish professionals who want to tap into the power and potential of alumni networks. The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks.

Model 56

Networked Nonprofit in Boston: A Story of Contrasts

Beth's Blog: How Nonprofits Can Use Social Media

This post shares a few observations about Networked Nonprofits. Networking: Weaving Online and Offline, Strong Ties and Weak Ties. I have been experimenting with how to deliver “networked&# presentations and workshops. At the events, the people I encountered were a mix of strong ties (people you know Face-to-Face) and weak ties (those you’ve met online) as well as something in between from my “social graph&# or network.

Guest Post by Aspen Baker: Social Media ? Public Exposure: Lessons in Private Networking for Social Change

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last fall, Aspen Baker shared a guest post about privacy and social networks on this blog. I want to share with you our challenges and lessons learned about building a private online community and to make a case for private networking as a critical strategy for social change. As Geoff Livingston explains in Why Sex-Ed Remains a Challenge for Social Media , “Openness can actually act as a barrier to communication” for sensitive issues like sex and abortion.

Network-Centric Success? Read the Health Care Campaign Evaluation

Network-Centric Advocacy

This recognition lead the managers to focus on build the network early. The early network approach was a point of evolutionary determinism and set into motion many of the the things that were ultimately very important to success. shared story bank shared online outreach strategy advertising budgets money capacity building “HCAN specifically built their field operations using a network model that worked with existing organizations and networks.

5 Book Recommendations for Nonprofit Networking and Data Nerds

Beth Kanter

But it is also a quiet time of year and a good time to catch up on reading. Also, if you are looking for a last minute gift for the nonprofit networking and data nerd in your life, here’s some book recommendations. Online social networks and the Internet are a part of our everyday life, work, and even death – whether we embrace it or not, we need a good guide to navigating this world.

Chart 61

Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Giving on social networks is significant, but donor loyalty is highest on charity websites that build strong connections with donors.

Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments. The visual above is a social network. Each dot represents a person or in network jargon, a node. builds network as it needs it.

Social Media 101 TweetChat: Twitter

Tech Soup Blog

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Twitter is often thought of as the social media tool of choice for nonprofits hoping to garner votes for grant contests such as the Chase Giving and Pepsi Refresh Challenges.

Join TechSoup's Social Media Channels

Tech Soup Blog

And if you'd like to take it offline, and live in the San Francisco Bay Area, come by one of our monthly San Francisco Online Community Meetup events. Social Networking YouTube LinkedIn Flickr Facebook social media Delicious Twitter blog OCTribeTechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses.