TechImpact

AUGUST 1, 2014

In a recent blog post by Buffer , they claim it is difficult to, or nearly impossible, measure ROI on social media marketing. The mere presence of highly measurable statistics would refute Buffer’s point. Here are just a few strategies we think might help you begin measuring the ROI on your social media strategy.

ROI 191

ROI Social Media Measure Media 191

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Their research ranges from their Accelerating Acceptance Study to their Social Media Safety Index.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? Measure and track your success.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

Strategy 177

Strategy Giving Fundraising Gift 177

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. Do you know what social media posts they like or share?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Candid

FEBRUARY 21, 2024

Researchers have measured the time savings created by generative AI. A recent Harvard Business School study compared two groups of consultants—one using AI tools and the other not—performing the same workplace tasks such as writing, analysis, and strategy. A human-first AI adoption strategy also requires an investment in “soft skills.”

Adopt 98

Adopt Strategy Skills Job 98

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. We’ll use sharing a story in social media posts as our example.

ROI 67

ROI Storytelling Measure Story 67

Bloomerang

MARCH 30, 2023

We understand what it takes to empower teams of supporters, and using our firsthand knowledge, we’ve pulled together several volunteer engagement ideas and strategies for maximizing your team’s impact. Much like a volunteer recruitment strategy, this volunteer engagement playbook is essential to all your volunteer programs and activities.

Volunteer 94

Volunteer Strategy Organization Metrics 94

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar 278

Calendar Social Media Content Media 278

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? paragraphs in your emails.

Donor 98

Donor Strategy Nonprofit Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Not all influencers are the same.

Influence 115

Influence Social Media Marketing Strategy 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Track web traffic from any QR codes used on direct mail.

Mail 75

Mail Integration Digital Strategy 75

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. A thorough, thoughtful strategy takes the guess work out of the daily operations of your nonprofit. It’s the story you tell potential and current donors.

Practice 52

Practice Strategy Guide Fundraising 52

Media Cause

JULY 14, 2023

Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Beyond website traffic, consider metrics that reflect the impact on equity, such as engagement from marginalized communities or positive social media sentiment. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

JULY 9, 2023

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Step-by-step setup of a G4 Conversion 1) Enabling enhanced measurement The first step is to check what events are being tracked in Enhanced measurement.

Track 256

Track Conversation Analytics Google 256

Kindful

AUGUST 12, 2021

What I mean by that is that some fundraising strategies are more expensive and time consulting than others. For example, did you know that throwing events is one of the most expensive fundraising strategies? Did you have a clear, measurable goal for throwing it? Factors to consider measuring event success.

ROI 62

ROI Evaluation Measure Money 62

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Allows filtering ads by country/region and categories like politics, social issues, etc. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . You may know I love applying lessons from other disciplines to nonprofit fundraising and marketing; recently an article from Merkle inspired me to consider how the social benefit sector might use commercial business insights to increase donor loyalty.

Donor 141

Donor Strategy Retention Relationship 141

Nonprofits Source

JUNE 5, 2023

Thanks to the widespread popularity of social media, it has become easier for nonprofits to get in front of individuals who are willing and eager to help. Social media platforms (like Facebook) facilitate connection, allowing your nonprofit to spin an extensive web of support all across the globe.

Facebook 59

Facebook Build Community Strategy 59

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Events page.

WordPress 52

WordPress Content Strategy Create 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

EveryAction

JULY 12, 2023

You can also provide volunteers with easily shareable social media content that drives people to the sign-up form. Geographically-targeted social media In a larger organization, it can be hard for the advocacy team to secure slots on the social media calendar.

Volunteer 195

Volunteer Campaign Advocacy Nonprofit 195

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I didn’t get asked ”What are the best tools to measure followers on Twitter? Books Conferences'

Attitude 97

Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2013

How do you measure your network to learn how to improve outcomes? I’ll be participating in the session, as part of the context setting by giving an overview of themes in my book, “ Measuring the Networked Nonprofit ,” co-author with measurement guru KD Paine. Victoria Dougherty (@VJDConsulting) April 18, 2013.

Measure 105

Measure Social Media Media Map 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2013

I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. Last week, I came across this excellent deck and blog post from the Knight Foundation’s VP of Strategy and Assessment, Mayur H.

Measure 106

Measure Resource Miami Case Study 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Bloomerang

JUNE 14, 2021

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. These are all great adaptive strategies, but now what? .

Digital 121

Digital Strategy Nonprofit Phase 121

Neon CRM

JANUARY 19, 2024

But even the simplest goals aren’t necessarily easy—and they usually require a pretty sophisticated strategy to back them up. 7 Things Your Association Strategy Should Include Mapping out a strategy for your membership association isn’t a one-time process. If it doesn’t, then your organization won’t last.

Associations 52

Associations Practice Strategy Leadership 52

Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. What kinds of posts should I make on social media?

Social Media 138

Social Media Media Tips Social 138

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2013

” And that’s a difficult question to answer – whether it is your social or network strategy or a work of art. But this year in my current role leading the Active Voice Lab for Story & Strategy I did more listening than screening. This was no traditional case of post-partum blues.

Measure 106

Measure Impact Evaluation Voice 106