Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do We test our assumption by designing a targeted A/B email test for this group.

Associations 318

Associations Data Registration Analytics 318

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. That which gets measured gets done!

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data.

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. You could systematically test using best practices against your score.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters.

Measure 102

Measure Facebook Practice San Francisco 102

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Donor 111

Donor Retention Rate Database 111

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

Practice 244

Practice Fundraising Guide Channel 244

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.”

Measure 98

Measure Data Facilitation Teen 98

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach.

Course 130

Course Fundraising Analysis Mail 130

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

Tools 85

Tools Donor Fundraising Survey 85

sgEngage

FEBRUARY 8, 2024

You can also look at the response rates, completion rates, and error rates of your application to see if there are any issues or challenges. Does it ask for information that helps you measure your progress, evaluate your impact, or learn from your failures? Does your application align with your vision?

Application 89

Application Leadership Grant Philanthropy 89

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. 3) Little Green Light :: littlegreenlight.com.

Relationship 231

Relationship Software Management Pledge 231

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Test different messages and calls-to-action (CTAs). How will you measure success?

Personal 100

Personal Test Demographics Analytics 100

M+R

OCTOBER 22, 2021

How will I be able to measure conversion rates and assess the strength of my program? If you’ve been asking yourself… How the heck am I going to find my supporters online now? Without precise targeting, how can I make sure my creative actually resonates with the people who see it? …this is the conversation for you.

Phase 87

Phase Conversation Google Director 87

sgEngage

SEPTEMBER 15, 2022

All of which combine to make impact difficult to measure and explain. Isn’t it more of a success if potential solutions can be tested and co-created with stakeholders to deliver the greatest benefit? Redefine Success by Solution Testing. Our expectations around results are powerful.

Collaboration 71

Collaboration Impact Test Grant 71

Media Cause

APRIL 22, 2022

Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. . Test, and Test Again. Find out if there’s a better way to engage them by sending an A/B test of your email campaigns. .

email 52

email Practice Marketing Test 52

Bloomerang

MAY 26, 2023

We’ll discuss the potential risks associated with donation processing and provide proactive measures you can take to safeguard your nonprofit’s funds. Some payment processors take proactive measures to prevent fraudulent charges. Is this included in our payment processing rate or an additional charge?

Fund 81

Fund Raise Method Process 81

Achieve

JUNE 1, 2023

For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. Your online donor retention rate.

Donation 52

Donation Donor Giving Demographics 52

Kindful

OCTOBER 28, 2021

To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . For one organization, a desired outcome might be to test a new creative package against their control package to see which one converts the most donors. Measuring: Figure out what you need to measure.

Goal 62

Goal Metrics Measure Donor 62

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. It appears the incoming class looks swell and that bar pass rates are good.

Question 142

Question Donor Test Student 142

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. What’s the bounce rate? Assign them key tasks and document results. Remember, your website is not just a pretty picture.

Design 247

Design Web Guide Slides 247

Forj

JULY 8, 2021

Perhaps it was a multiple-choice final exam or an essay-style test printed in double-spaced Times New Roman. An eLearning assessment is a tool used to assess your members’ understanding of a topic and document that information in a measurable way. This tests knowledge acquisition.

eLearning 69

eLearning Course Test Knowledge 69

Bloomerang

SEPTEMBER 14, 2022

Is anyone being measured on their goals? Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. If you want to test if a QR code has any lift do an A/B test. These may be the most optimistic fundraisers I’ve ever met.

Question 93

Question Fundraising Org Mail 93

sgEngage

APRIL 19, 2023

A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. ChatGPT is a probabilistic model.

Model 70

Model Italy Test Generation 70

Connection Cafe

MARCH 2, 2012

I was really intrigued at trying to understand whether or not a mobile text that went out before the campaign had increased the open and donation rates. I kept thinking, surely if I text someone ahead of an email (another Multi-Channel campaign case) I would see a significant increase in open rates and donation rates.

Test 29

Test Results Statistics Rate 29

Amy Sample Ward

NOVEMBER 5, 2012

Referral Rates. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. But until you start seeing real traffic through an app like ActionSprout.com, there is really no way to know just what kind of referral rates to expect.

Comment 259

Comment Share Support Facebook 259

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Use SSL encryption and comply with industry-standard security measures to protect donors’ financial information. Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

CauseVox

MAY 9, 2023

This model was developed by Open AI and is one of the few language models to pass the Turing Test. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. Measuring Success and Improving with ChatGPT ChatGPT isn’t just a great tool for drafting content.

Examples 83

Examples email Communication Language 83

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. . “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

Virtual 105

Virtual Professional Marketing Fundraising 105

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Because user experience issues invariably impact conversion rates. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

Test 40

Test Donation Blackbaud Registration 40

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. As organizations experiment, test, and try new approaches, products will be developed.

Time 72

Time Metrics Analytics Adopt 72

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Beneblog: Technology Meets Society

JUNE 9, 2014

I had the opportunity to speak with both Gallucci and Roy about this unique funder collaborative and more specifically about how the Partnership to Strengthen Innovation and Practice in Secondary Education would measure the impact of their investments. This is where philanthropy comes in.

Education 164

Education Philanthropy Africa Foundation 164

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. The out of the box events tracked include: Scroll rate. Some things to be aware of: New measurement conventions. Site search. Video engagement.

Analytics 52

Analytics Google Story Metrics 52