Turning Visitors into Customers: Maximising Retail Potential for Museums
sgEngage
NOVEMBER 19, 2021
This article will introduce a few ways to think differently about your existing museum shop or mind-map for the future if you intend to open one. A museum that does this brilliantly is The Mütter Museum in Philadelphia. The Mütter Museum has focused on their primary audience and tailored their shop to maximise retail potential. “The
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