The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Two Types of Non-Profit Storytelling. Rule #4: Ask Open Ended Questions.

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Qgiv

JULY 10, 2023

As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. A new era in storytelling for nonprofits Today, many fundraisers are using a new rubric for the stories we tell. Finding the balance in your organization.

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Bloomerang

DECEMBER 21, 2021

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Do they want a written appeal in the mail?

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sgEngage

JULY 20, 2023

Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. Your role as a grantmaker could involve providing guidance on ethical and trauma-informed storytelling practices , ensuring that an individual’s story is shared with dignity and respect.

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NonProfit PRO

JUNE 22, 2023

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

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Candid

OCTOBER 3, 2023

While nonprofits are required to file annual tax forms disclosing their financials, we’re not required to publish donor lists, produce and mail expensive print pieces, or churn out all new, original content. and significant print and mailing expenses. First, we tackled format. It also resulted in soul-crushing paper waste.

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Pamela Grow

JANUARY 11, 2024

Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story.

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Connection Cafe

MARCH 26, 2021

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum. Direct mail can help give your fundraising campaigns a sense of progression. Show Gratitude.

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Candid

SEPTEMBER 27, 2023

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. From So What? To So Funded!

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Pamela Grow

MARCH 7, 2024

Storytelling Email As in all donor comms — including your emails — let storytelling guide you. What you can learn about solid, empathetic storytelling from an email shows how. For more, check out master storyteller Vanessa Chase Lockshin’s 30 minute training.

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Pamela Grow

NOVEMBER 30, 2023

Breaking the rules can be one of the very best things you can do to increase response for your next nonprofit direct mail appeal.

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Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. By reaching out to volunteers you can bypass much of the storytelling and advertising expense, which is traditionally required.

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sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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The Modern Nonprofit

FEBRUARY 22, 2022

Make use of storytelling to make your asks more compelling. Learn more about how storytelling can improve your communications. Ask your e-newsletter subscribers to follow you on your social media in every email, and conversely ask your social media followers to subscribe to your mailing list.

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Bloomerang

JUNE 8, 2021

Direct mail or newsletter. Direct mail and newsletters. Certain audiences in particular really appreciate getting a piece of mail, especially in conjunction with an online campaign. That said, direct mail tends to be more expensive and should be used thoughtfully. . Events (in-person, virtual, hybrid events ).

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Pamela Grow

OCTOBER 4, 2023

By focusing on powerful storytelling, donor centrality, and impactful communication, you can create letters that not only avoid embarrassment but also inspire action and make a genuine difference. Related Posts: What’s in My Inbox | Thanking Your Monthly Donors Is Your Nonprofit Storytelling Missing This Key Ingredient?

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Connection Cafe

NOVEMBER 29, 2018

Modern technology provides us all with new opportunities for storytelling, including new ways to approach the ever-important visual element. That is the topic of the most recent episode of The sgENGAGE Podcast: Visual Storytelling: A Picture is Worth 60,000 Words. Wrap our heads around the idea of visual storytelling.

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Pamela Grow

JANUARY 25, 2024

It’s not even how compelling your offer is, or your mailing list. The Key to Building a Robust… Power of Storytelling | Orbis shows donor love on… What’s in My Inbox | Thanking Your Monthly Donors The Numbers Are in and They Ain’t Good. No, it’s not the theme you decide upon. Don’t stop communicating (read as: asking).

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Care2

APRIL 4, 2011

"It’s global connective tissue", said Stacey Monk, co-founder of Epic Change , who was part of the panel Up Close and Personal: How Storytelling Builds Movements at NTC along with Mark Horvath of Invisible People , Estrella Rosenberg of Big Love, Little Hearts , and moderated by Avi Kaplan of Rad Campaign. Tell a real story.

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The Storytelling Non-profit

JANUARY 4, 2022

And more importantly, it’s your opportunity to clarify how storytelling will support your fundraising or communications goals. After all, storytelling is a tool and we want to be strategic in how we use that tool. In this article, we’re going to take a step back from reactive storytelling to get intentional and on message!

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Bloomerang

APRIL 27, 2021

It’s important to note that one of the best forms of messaging is through storytelling. Without going too deep into the concepts of empathetic storytelling (a subject well worth investigation) – you need to be sure the group you focus on is the group most likely to identify with your core mission. Crafting the Right Message Is Crucial.

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Nonprofits Source

APRIL 24, 2023

When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. At the top of that time period, you send a direct mail appeal. Make It Omnichannel These days, email is not standalone.

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Pamela Grow

MARCH 6, 2024

My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail). and publishes his blog at Queer Ideas. Do yourself a favor and subscribe. PamelaGrow.com. Sign up for The Grow Report here.

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The Storytelling Non-profit

OCTOBER 5, 2021

One of my professional mantras is that everything is a process ( including storytelling ). For direct mail, you might want to start more like 8 weeks before the mail date because of additional production time. Writing for Fundraising is a Process. This class will teach you the nuts and bolts of copywriting that raises money.

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. When it comes to the message itself, many best practices apply to both direct mail and email.

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Saleforce Nonprofit

JULY 8, 2021

Embrace Storytelling. Storytelling requires creativity, vision, skill, and practice. Take your campaign to the next level by telling that same story of impact across channels, including direct mail. Your ability to tell stories is your superpower. Stories simplify a complex message. Stories inspire and motivate.

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The Modern Nonprofit

JANUARY 2, 2024

Who are your target storytellers? Implement direct mail strategies, especially for stakeholders who prefer traditional communication methods. Start your testimonial collection campaign, nurture a storytelling culture within your organization, and integrate these powerful voices into your communication efforts.

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Connection Cafe

MARCH 12, 2012

This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. By developing games, puzzles, supplemental material, documents, and mailings, they increased engagement and reach. The results were impressive, there were 1.8

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Qgiv

SEPTEMBER 14, 2023

Here are a few more articles to help you develop your blog and your digital storytelling: Nonprofit Storytelling Nonprofit Website Design: 13 Best Practices for Killer Sites 5 Nonprofit Writing Tips for Fundraisers (That You Can Start Now!) Her early career focused on content creation, engagement and digital storytelling work.

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The Storytelling Non-profit

APRIL 25, 2022

Tip #1 Personalize as much as possible There’s nothing worse than reading something that feels like it has been mass mailed, and it’s probably one of the quicker ways to turn your reader off. The post 10 Tips for Writing a Better Donor Thank You Letter appeared first on The Storytelling Non-Profit.

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The Storytelling Non-profit

JUNE 18, 2020

Interested in storytelling planning resources? My book has worksheets and step-by-step guidance to help you create a custom 12-month storytelling plan. The post Non-Profit Planning Series – Shaving the Yak and Other Useless Endeavors appeared first on The Storytelling Non-Profit.

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Top Nonprofits

APRIL 20, 2022

Leverage storytelling to build a base. Communication specialists who will help your campaign attract new supporters through email campaigns, social media, phone calls and direct mail, and events. Leverage storytelling to build a base. But as with any great storyteller, you’ll first need to know your audience.

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Bloomerang

JULY 24, 2023

They simply need to be good storytellers. Storytelling opens doors and creates interest and can be coupled with an invitation to “take action” on the organization’s website which hopefully helps them acquire email addresses. In some cases, your mailings may not reach people because their mailing address has changed or has a typo.

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The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll find articles about: Opinions on Industry Trends, Topics in Behavioral Science, Whitepapers and Case Studies in Philanthropy, and Direct Mail and Online Fundraising. THE STORYTELLING NONPROFIT. In this blog, you’ll learn about: Storytelling for Social Good, Fundraising, and Nonprofit Communications.

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Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. No matter which platform you’re using to engage with your donors, focus on storytelling and sustaining relationships.

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The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. Being able to write your direct mail letters in September. The post How to Run a Successful Fundraising Campaign appeared first on The Storytelling Non-Profit. Get that done in October.

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