NonProfit PRO
SEPTEMBER 9, 2022
As a nonprofit, every penny spent on direct mail needs to be accounted for. That simple thing is direct mail personalization. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it.
NonProfit PRO
DECEMBER 1, 2022
If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.
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NonProfit PRO
OCTOBER 25, 2022
Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail. Fundraising is facing its most significant threat in years thanks to inflation.
NonProfit PRO
MARCH 15, 2022
At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits.
NonProfit PRO
OCTOBER 13, 2022
One of the most effective methods of marketing for nonprofits is direct mail. . Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign.
NonProfit PRO
SEPTEMBER 22, 2022
Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.
NonProfit PRO
JUNE 28, 2022
Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.
NonProfit PRO
APRIL 13, 2022
So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .
NonProfit PRO
JUNE 22, 2021
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.
The Fundraising Authority
DECEMBER 5, 2020
Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.
NonProfit PRO
OCTOBER 5, 2021
20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.
Get Fully Funded
MARCH 8, 2023
We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.
NonProfit PRO
JANUARY 25, 2022
With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.
Bloomerang
AUGUST 15, 2022
The post Solicitation Mailing appeared first on Bloomerang.
Bloomerang
OCTOBER 5, 2022
The post Bloomerang – Buy Now Pay Later – Direct Mail appeared first on Bloomerang.
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.
DonorPerfect
JANUARY 17, 2023
At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.
Wild Apricot
JULY 10, 2020
Here's how to do it using Microsoft Word's mail merge feature. Need to easily create and print membership cards for your members?
NonProfit PRO
MARCH 16, 2023
Here are three things to consider for the teaser on your next direct mail fundraising appeal. As fundraisers because we want to use curiosity in all kinds of ways to get donors engaged in our appeals and keep them engaged.
One Cause
JUNE 14, 2021
While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. Despite its old-fashioned reputation, direct mail open and response rates are generally higher than those for digital. Invest in powerful fundraising software.
Charity Village
FEBRUARY 3, 2023
Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).
Bloomerang
APRIL 6, 2021
This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.
Wild Apricot
AUGUST 7, 2020
Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success.
NonProfit PRO
MARCH 7, 2023
Postal Service issued Patriotic Block, a new nondenominated, nonprofit stamp intended for business mailings by authorized nonprofit organizations.
The Fundraising Authority
SEPTEMBER 22, 2022
The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1
Bloomerang
OCTOBER 18, 2021
While you should continue to send online appeals and meet them where they’re at online, you might want to consider reaching out to them in a more traditional way: direct mail. However, receiving an unexpected letter in the mail can offer a completely different experience. Why you should reach out to your supporters via direct mail.
NonProfit PRO
JANUARY 6, 2023
Add a teaser to the outer envelope of your direct mail appeal. The debate has been raging for decades. Which is better?
NonProfit Hub
JANUARY 5, 2021
The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. Direct mail has a slower feedback loop than digital channels.
NonProfit PRO
NOVEMBER 7, 2022
Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.
Joy of Membership
MAY 18, 2021
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. . Furthermore, utilizing direct mail is a non-invasive way to call on your members to support your nonprofit. Incorporating a more personal touch.
NonProfit PRO
JULY 22, 2021
During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast.
Elevation
DECEMBER 21, 2021
The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task.
Achieve
JUNE 2, 2021
direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.
Double the Donation
MAY 11, 2022
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. Direct Mail Inserts. The simple answer is that no, it’s not.
Double the Donation
MAY 11, 2022
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.
Kindful
FEBRUARY 25, 2021
There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!
DNL OmniMedia
MAY 13, 2021
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!
Media Cause
AUGUST 31, 2021
Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.
Nonprofit Tech for Good
OCTOBER 15, 2022
Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.
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