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Tests: Website imagery

M+R

Test 1: UCS and the Campaign-Specific Header The Union of Concerned Scientists asked: Does including a visually compelling, campaign-specific header image with a donate button increase the click rate and revenue per recipient? Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2%

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Tests: Even MOAR donation form tests!

M+R

Test 1: Feeding America and the Ask String Feeding America asked: Does decreasing the monthly gift ask string impact the monthly gift conversion rate? There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. first appeared on M+R.

Test 59
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Measuring Your Impact With Salesforce Tableau

Cloud 4 Good

Do my Salesforce users need a Tableau license to see Tableau reports when they embed them into Salesforce? Matthew Platt: You need a license on both sides. Blog: How to Increase Conversion Rates Using Pardot. Matthew Platt: They do, actually it’s great that Salesforce.org has the power of Salesforce.com behind us.

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Nonprofits can become more resilient by spending more on fundraising and admin ? new research

Pamela Grow

Having observed how charity watchdogs like Charity Navigator rate nonprofits , our model takes into account that spending more on core programs leads to increased funding for a nonprofit. Telesilla Kotsi , Assistant Professor of Operations and Business Analytics, The Ohio State University and Alfonso J. Read the original article.

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What is Data Intelligence?

sgEngage

O ur Intelligence for Good® approach combines licensed and proprietary data assets, world-class industry data science expertise, advanced machine-learning techniques, and robust analytic methodologies – all optimized to drive your mission impact. . What is Data Intelligence? .

Data 95
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What’s Your Type? Adding Custom Fonts to Your WordPress Site

Byte Technology

And consider this: web design experts even report that using custom fonts can increase conversion rates and time users spend visiting your site as well as decrease bounce rates. And this can create frustration, especially when a particular site needs just the right font to really pop.

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Get a Special Rate on the 2nd International Fundraising Conference

NTEN

That's right: the registration fee is for a site license, so your entire staff can attend. Then, you'll probably want to: > Register for the 2010 IFC Online at our discounted rate today ! Sessions include: Haiti: How to Raise a Billion Dollars. in a Hurry . Understanding Online Donors: Their Demographics, Attitudes, and Behavior .