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Lessons Learned Living the Virtual Experiment

.orgSource

What are the lessons learned? Following are a few of my observations on the indelible takeaways and lessons learned about remote work. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. For every advantage, there is a trade-off. We nailed it!

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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Take a lesson from QVC.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

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[FREE WEBINAR] How to Host a Virtual Fundraising Event: A Step-by-Step Guide for Nonprofits

Nonprofit Tech for Good

Technology you’ll need to broadcast videos, livestream or both. Lessons learned on how to manage and execute successful virtual events. << What you’ll learn: • Communication strategies to launch and effectively promote your virtual fundraising event.

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Real-world lessons in the painful consequences of outdated software

Nimble AMS

Others who were able to log in experienced poor audio and frozen video. The challenges went on and on. Why did this happen? A primary culprit was outdated software. Their online school system was seven (yes, seven) updates behind. The painful consequences of outdated software.

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How to Move Your Nonprofit Forward During COVID-19 with Virtual Fundraising Events

Nonprofit Tech for Good

A quick and simple video from your organization’s leader is a personal touch that tells your story. They can broadcast the video right from their laptop web camera. Take it a step further and do a personal video every day of your virtual event. Once you have done one video, you can do two or three just as easily.

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