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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. What is SEO? How does it Work? Google, Bing, Yahoo!

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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords. Grants.gov enables grant seekers to search for federal grants offered by the U.S. in 2021 to $90.88 Government.

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5 Essential Free Online Courses for Nonprofit Professionals

Nonprofit Tech for Good

By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Today, a wide variety of organizations have made engaging learning opportunities available online.

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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Have other tips you’d like to share? Keywords are important.

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How Baby Boomers Use The Internet

TechImpact

The frequency of online giving ballooned in 2013, increasing by 14% in 2013. The huge increase in revenue generated by online donations also helped fundraisers realize their market is now, firmly, online. The stigma against older generations not spending their time online is a farce. Pew Internet). Pew Internet).

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What is Search Intent and Why is it Important for Nonprofits?

Media Cause

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy. Do your online efforts reflect those changes? The only constant is change,” saith Heraclitus.

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