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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? They are universal, so many tools track them or support adding them automatically. How do they respond to upgrade asks?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Capture more info during event registrations.

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A Guide to Donor Retention

Bloomerang

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

You don’t qualify for the Google Ad Grant if you are a: Hospital or healthcare organization (nonprofits working in the healthcare space, such as lung cancer research or aphasia awareness , still qualify) Government entity or organization School, academic institution, or university (check out Google for Education for its schools program).

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Is the donor renewal rate low? You can sign a petition, forward info from the site, or more if you are so compelled.”. It doesn’t have to be a gift.

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Developing staff technology skills in your nonprofit

NTEN

Here are three tools I created or co-authored that can help you match skills to roles: Nonprofit Data & Tech Skill-Building Checklist — a worksheet that provides an inventory of technology and data-related skills and a way to rate your skills or those of a team member or job candidate. Or take advantage of free tools.

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What You Need to Know About Threads

Forum One

To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million. Threads can also easily be shared to a user’s Instagram story or with a link.