The Power of Influencer Marketing for Nonprofits
NonProfit Hub
JUNE 20, 2019
Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.
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