Remove Influence Remove ROI Remove South Korea Remove Storytelling
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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

To influence behavior, we need to understand behavior. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. In order to influence behavior we have to understand behavior. We must operate from the realities of how people behave. --.

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