How to do social media marketing during the pandemic

Socialbrite

Consider influencer marketing. 3 One form of marketing that might prove more productive than paid ads during and after the pandemic is influencer marketing. Influencers are people with a large following on social media and who carry considerable sway over consumers’ spending decisions.

MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

To influence behavior, we need to understand behavior. The three takeaways from this session are: 1) to influence behavior you must understand it 2) values and emotion trump facts every day of the week 3) there are studies and tools that the scientific community is learning and creating that can help nonprofits make the world a better place. In order to influence behavior we have to understand behavior. If you invest, your ROI will be much more reliable than if you fake it.