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How To Build Your Power And Influence Within The Workplace

Eric Jacobsen Blog

Today, I highlight his newest title, The Ultimate Guide to Power & Influence , which is a Wall Street Journal Bestseller and has also been on the USA Today bestseller list. In our rapidly changing world, adaptability and influence are key to success. His books are that good. This inevitably leads to setbacks and missteps.

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Investigating and Improving the Questions You Ask Grantees

sgEngage

Over the years, we noticed that excellence in the sector was evolving, but our questions felt like they were behind the curve. The winning organizations were consistently exhibiting interesting characteristics, but we weren’t asking questions targeted at those characteristics. We needed to change up our questions. Take it out.

professionals

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Can influencers beat it?

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To Get Close to Members, Follow MarTech Trends

.orgSource

Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get? And a powerful film clip can be the backbone for an entire multi-media campaign, making it even more affordable.

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3 Essential Questions to Assess Your Digital Transformation

Saleforce Nonprofit

If you’re curious about where your organization stands in its digital transformation, ask yourself three questions: 1. Do you know which levers to pull to influence fundraising outcomes? If you answered “no” or “not really” to these three questions, perhaps your organization is just beginning its transformation.

Digital 116
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Hard to know. How easy or hard is it to actually complete a transaction?

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

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