MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
After graduating college, I became a translater for tobacco giant Philip Morris in Venezuela. To influence behavior, we need to understand behavior. The metaphor used here refers to emotion is an elephant and the rational mind is the tiny rider on the elephant. In order to influence behavior we have to understand behavior.
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