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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. They can alert membership to emerging issues. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Test your website’s mobile friendliness with page speed insights and mobiReady.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. Last but not least: test and learn from it.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. They can alert membership to emerging issues. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Partner with local influencers and celebrities. Influencer marketing can be a valuable tool to spread awareness about your nonprofit and your event to new audiences who otherwise might not have known about it. Collaborating with influencers is growing in popularity due to each creator’s broad reach. Tap into your networks.

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Five ways to level up your GivingTuesday campaign

Candid

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. Tip: Make sure to test your links and landing pages in advance. You don’t need Kardashian-level influencers to help you spread the word. Have a GivingTuesday campaign planning party and create a goal.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

However, take time to identify well-known key stakeholders and brand advocates who have an influence in your community, like your CEO, local celebrities, and those impacted by your mission. Testing isn’t just about answering one-off questions or settling a disagreement. Share their why. Embrace Storytelling.

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