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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Sharon offered an idea that has been on my mind for some time. That repositioning resulted in strategies that revolved around the physician, and it drove products and services in the same direction. Organizations are taking their messaging directly to the people they want to influence. Trust has declined in every sector. “I

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find. The results?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Page Titles : These are the clickable headlines you see in search results.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Gain a Competitive Advantage Through Paid Spend —KIM ANDERSON, VP OF PAID MEDIA “Out of sight, out of mind” is true in this case of advertising.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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