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Book Review: Mindful Social Marketing by @jfouts

Beth's Blog: How Nonprofits Can Use Social Media

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. Staying focused helps people have a clear picture of who you are and what you represent. It is filled with great wisdom.

Mind 50
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Putting Our Humanity Back at the Center of Engagement

sgEngage

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

professionals

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

Open-minded humanists, interested in a broad spectrum of topics and issues. Big picture thinkers who can execute the details. Both participants must be aware of the unspoken emotional dynamics and backstory that might influence the conversation.” The ability to manage risk and the courage to fail.

Skills 221
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior. Keep in mind that the journey takes place in a particular order, but not necessarily in a defined sequence of time. Influencers. Start by looking at your data from a wide lens. Award Nominees. Volunteers.

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Tapping into social listening enables you to leverage your best social influencers to strengthen your online campaigns and ultimately build a stronger prospective student pipeline.

Student 22
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People Want To Belong To Your Nonprofit’s Community

Bloomerang

Endeavor to repay your donors by lifting them up and connecting them to the broader picture. This is the joy of doing meaningful work together with like-minded people, with your friends.” Know that “out of sight is out of mind,” so your job is to develop strategies to bring people together.

People 112
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What to expect when you’re expecting to rebrand your nonprofit

Candid

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 119