Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 13, 2008
But, it isn't a black and white question in my mind. That is if you've built relationships and identified influencers). I've seen this first hand -- I don't engage deeply on MySpace - yet some of my donors for the Cambodian campaign who heard about on Facebook and shared it with their friends on MySpace.
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