Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. s voice louder than ever before.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version.

Twitter 95

Twitter Google Facebook Broadcast 95

Media Cause

OCTOBER 18, 2021

They often include things like mission and vision, the voice your brand uses, rules about your logos, color codes, and imagery examples. Our values — Inclusivity, Metrics Driven, Problem Solving, Accountability, Creativity, and Teamwork — is how we create IMPACT, and each employee is measured against these overall company values.

Guidelines 72

Guidelines Nonprofit Audience International 72

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. Their influence comes from the positions they hold and the fact that they are not paid to raise money. Are your donors engaged and have they stood by you through these unprecedented times?

Donor 44

Donor Colorado Change Foundation 44

Amy Sample Ward

MARCH 14, 2010

I think the most important part of designing a competition that leverages crowdsourcing is to strike a balance between too many voices, and too few. Here’s 5 key steps to mapping your work towards metrics: Problem : Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world).

Community 207

Community Case Study Haiti Social Media 207

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. As Nick Ellinger of Donor Voice and The Science of Ask Strings puts it: “The goal of setting ask string defaults is to guess as close to the maximum amount that a person would be willing to give.

Donation 73

Donation Donor Gift Nonprofit 73

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Member Voice Proxy: How will you make it memorable? How will you get their voice? Learning and Metrics. Next up was Ashley Boyd from Momsrising who gave a fantastic presentation on what metrics Momsrising uses to track their progress – not only KPIs but some of the countring metrics.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Connection Cafe

DECEMBER 15, 2017

Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. While this technique has been widely used by for-profits for years, nonprofits are now catching on by finding social media ambassadors who are willing to donate their networks and voices to support their causes.

Social Media 29

Social Media Digital Life Media 29

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. Aren’t our connections with supporters and advocates and influencers integral to how we will continue to move forward, together? Megan Bond of ONE says: Be painfully explicit about how people can join your cause and use their voice for good.

Guatemala 37

Guatemala Social Media Influence Chart 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. It's like a giant combination of influence and karma. Influence: Can you move groups of people, small or large, to take some action? Let's talk for a minute about social capital.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. Engage influencers and free agents. Cultivate and cheer on champions for your cause. Engage before, during, and after.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. John Haydon draws upon Jonah Berger’s STEPPS to share the 6 Human Factors that Influence Virality.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Connection Cafe

AUGUST 25, 2017

A site also should have a voice and a tone that’s representative of the mission. What are the most important website metrics to measure? The metrics should follow those goals. TJ : Those metrics—clicks, time spent on pages, bounce rate— are a short way of measuring toward your goals and whether tactics are succeeding.

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

MARCH 6, 2019

Generate a list of metrics or questions you’d like to know about. For example, perhaps you send the same message out to all constituents, but one test group gets the message from the voice of a current student, and another test group hears from a popular faculty member. Harness the power of the personal appeal.

Marketing 22

Marketing Learning Fundraising Student 22

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

The second was "we can't let them do that" - which meant that within the culture of the organisation it would not be conceivable to help customers develop their own voice, except within quite tightly controlled circumstances. Find an ally who has influence. Will Nourse points to some data collected by his organization.

Change 69

Change YouTube Myspace Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

Shireen did a fabulous job of bringing in their voices. It’s very practical and used to identify influencers, new ideas, and monitor brand. You can set up a comprehensive listening post or do “quick and dirty&# simply set up one alert on your organization’s name. Wendy Harman from the Red Cross.

Practice 94

Practice Free Share Reflection 94

Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics. Your nonprofit’s fundraising approach will be greatly influenced by your strategic plan.

Examples 117

Examples Guide Model Nonprofit 117

NTEN

NOVEMBER 3, 2008

Add your voice to the discussion today! Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. Your guide to the resources that will help you put technology to work for your cause. This month, all of the links are courtesy of We Are Media. Share Your Story.

Technology 36

Technology ROI Flickr Social Media 36

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 96

Ideas Guide Online Fundraising 96

Forum One

DECEMBER 11, 2010

But what about the people/social factors that influence adoption? To increase success, make this part of their job description and establish success metrics for your content contributors. Also, make sure you secure buy-in from your leaders and influencers. Giving users a voice in the community is also helpful.

Adopt 58

Adopt Collaboration Content System 58

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Care2

APRIL 22, 2009

Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. The only guideline I have is that our tweets should be genuine and come from a real "voice" -- and that for our organizational account, that "voice" is a key part of our brand.

Social Media 68

Social Media Twitter Action Advocacy 68

Allegiance Group

FEBRUARY 2, 2024

This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., Reference metrics from past marketing campaigns to identify how new supporters found your nonprofit and which channels receive the most engagement. Engaging visuals.

Digital 52

Digital Marketing Channel Nonprofit 52

Greater Giving

JANUARY 17, 2024

Key Performance Indicators (KPIs) for Nonprofit Awareness Campaigns Key Performance Indicators (KPIs) for nonprofit awareness campaigns provide tangible metrics to quantify impact, demonstrate accountability, and help nonprofits refine their strategies.

Awareness 40

Awareness Digital Campaign Strategy 40

Amy Sample Ward

MAY 14, 2009

Appalachain Voices: With ILoveMountains.org, Appalachain Voices created an always-available tour for politicians, activists, and interested citizens to fly over areas of the Appalachain area of the USA devestated by coal mining. Influence decision-makers; impact public policy. Read the full case study here.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

I love conversational keynotes and have ever since I first experienced them during the Global Voices London Summit 2005 and Blogher plenary session in 2005. What Happens When You Get What You Want: The Growing Blogosphere Angst with Sarah Lacy was the morning keynote.

Blogher 50

Blogher Peru China Conference 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Instead of only hearing their voice, you can see facial expressions that give more indications of their interest in your campaign. Individual tasks.

Org 81

Org Raise Tools Help 81

Saleforce Nonprofit

AUGUST 24, 2021

In my first year, we launched an informal Partner Advisory Council — a forum where partners across our community could share feedback directly with us and influence the way we developed products and engaged with customers. Metrics to gauge our mutual successes or areas for improvement.

Communication 105

Communication Education Product Voice 105

Connection Cafe

MAY 10, 2016

We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. is by far one of – if not the – most talked about Knight Cities Challenge winning project, and arguably the most effective at expanding its reach and influence into the digital space.

Arts 20

Arts Public Philadelphia Artist 20

Bloomerang

APRIL 12, 2024

She couldn’t stand the focus on metrics as the reference point against which her work was evaluated. Consider activating one of the psychological principles of influence heralded by Robert Cialdini : reciprocity. Trust me; it will come out in the tone of your voice or your body language. If you want gifts, give them.

Tools 88

Tools Fundraising Philanthropy Problem 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

But as Nina notes, they are doing research from this experiment about the role of independence and influence in a participatory experience. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. More at TechCrunch and Technology in the Arts Blog.

Arts 74

Arts Social Media Examples Artist 74

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Consider these tactics: Identify nonprofit influencers who may be interested in your app. Plus, creating video content provides you with the opportunity to establish a voice and set the value proposition of your app. Extend your network.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

He shared his current thinking about Open Social and how it influences the here and now: OpenSocial means something different to marketers, though. Identify what you key success metric is. Opinions: There are many, many voices on Techmeme if you want more color. Don't sit set up the profile and abandon it - it isn't a billboard.

Director 50

Director Open Social Social Network 50

Museum 2.0

AUGUST 21, 2008

Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" There are experts in every industry, from books to film to art, and they have an important voice in the selection and presentation of content.

Museum 20

Museum Review Rate Voice 20