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5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some of your posts are seen by lots of people, and some of your posts aren’t. So they test and tweak.

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Beneblog: Technology Meets Society - Untitled Article

Beneblog: Technology Meets Society

This is based on a talk I gave in Sri Lanka last year at the University of Peradeniya, but with a heavier technology component given the engineering audience. I covered our Human Rights program, including the Martus Project and the Human Rights Data Analysis Group (which joined Benetech last year).

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President's Update: Summer 2008

Beneblog: Technology Meets Society

You can imagine the impact of Bookshare.org going from a $1 million per year enterprise in 2006 to over $7 million in 2008. We've also had major efforts in Burma, Sri Lanka and Guatemala, to name a few; efforts we expect to continue this year. I have incredible news: Bookshare.org recently won a $32 million competition.

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Live Blog: Is Technology Really Good for Human Rights

Amy Sample Ward

The power of the Obama campaign was translating online activity to real world impact. Like Sri Lanka where pictures weren’t getting out. It can be broad but shallow. Translating a click into someone on the streets is the step it takes. They play a role in alerting the media in other places.

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