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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. But not all nonprofits are effective on social media.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. This combination puts immense pressure on nonprofits to find creative ways to engage supporters and bring in donations. Show Gratitude: Always express gratitude to your supporters. Don’t fake it.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

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Using Facebook Challenges to Engage Supporters

Top Nonprofits

The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Facebook Challenges are time-bound virtual peer-to-peer fundraising campaigns that take place entirely through the social network. How to Host a Challenge. Next Steps for After the Event.

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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

Turning your everyday supporters into fundraising superstars isn’t easy. Supporters raise significant amounts of money and bring new donors to your organization. So, how can you help supporters become fundraising superstars? Encourage them to use their social network. When done well, the results are impressive.

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. Elements your nonprofit should include in your storytelling campaigns include: Show impact. People want to know and see the impact of their donations.

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Have Online Social Networks Become Boring?

Beth's Blog: How Nonprofits Can Use Social Media

” In 2012, while I still encounter a few skeptics, there is more often curiosity and questions about “How can we use a networked approach with more impact.” ” Does this signal that working in networks been become normal in the nonprofit sector? But we’re not there yet.