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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. Show a person or group of people impacted by your organization, such as a beneficiary or donor, to share their connection to your cause. Add human interest. Use a call-to-action.

Video 105
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How to Increase Mobile Engagement While Fundraising

Qgiv

As more and more people rely on their smartphones to browse the internet, keep in touch with people and businesses, and donate to causes that matter to them, your mobile marketing efforts will have a significant impact on your ability to connect with your supporters. How to opt supporters in to text messages.

Mobile 98
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Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth's Blog: How Nonprofits Can Use Social Media

John Haydon recently pointed to his new screencast about Insights and Ted Fickes offered a shoutout on Twitter to Avinash Kaushik most recent blog post. ” With nonprofits, economic value also goes along with “social impact” which based on behavior change. Some of it can’t be computed. That is okay.

Metrics 96
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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I first encountered Eric after I created a screencast for NTEN called “ Web Analytics Demystified for Nonprofits ” and ( wiki ). These might include social impact, behavior change, saved time, or income. Peterson is the founder and senior partner. He sent me an email.

Metrics 101
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Story Telling As Best Practice: Meeting Andy Goodman

Beth's Blog: How Nonprofits Can Use Social Media

" (I referred to this book in one of my first screencasts in using flickr for presentations ) What I learned deeply influenced and changed my practice in presenting. If you work for a nonprofit and you're not using story telling to share the impact of your programs, go buy Andy's book "Story Telling As A Best Practice.

Story 50
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Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates

Beth's Blog: How Nonprofits Can Use Social Media

Causes posted this description of the potential impact on nonprofits : Causes will be fully integrated into Timeline with “reports.” I was curious what nonprofit colleagues were thinking. Wendy Harman was curious about what the implications were for branded pages and John Haydon posted the above screencast.

Life 135
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Learning Journal: Experimenting With Adding Music to Web Videos

Beth's Blog: How Nonprofits Can Use Social Media

The next technique that I am exploring in my screencasting/videocasting skill set is the addition of music. The decision to add a music track is a trade-off between file size and dramatic impact. I also found that with the screencasts that I made so far, not having music made it feel like something was missing.

Music 50