6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
of the US population, but account for 43% of total US giving* 24% of Boomers say they were prompted to give an online donation because of direct mail they received* As one of the most philanthropic generations, Baby Boomers have had a considerable impact on the charitable sector. organizations** 23.6% organizations** 25.9%
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