Making #GivingTuesday Count: New Mexico State University’s Story
Connection Cafe
OCTOBER 26, 2017
One day can make a difference and New Mexico State University (NMSU) can prove it! For our Giving Tuesday campaign in 2015, our focus was impact via scholarships. We also used direct mail; we sent two pieces, one was a postcard and the other a newsletter, both with very impactful writing and a clear call-to-action.
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