The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

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Mail Donor Strategy Files 52

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Focus on educating new donors about unfolding events and exact needs, while demonstrating the impact of contributions already made.

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Support Donor Community Retention 52

Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Instead, you can support and build upon your current efforts with marketing on new channels. Show Gratitude. Reach New Audiences. Create Emotional Appeals.

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Mail Support Channel Campaign 44

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 62

The MatrixFiles

JANUARY 18, 2024

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. DMARC suggests what to do with mail that isn’t legitimate.

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Policy Google email Spam 246

Nonprofit Tech for Good

AUGUST 4, 2023

They are known for their loyalty to the causes they support. Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 organizations** 23.6% organizations** 23.6%

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Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 244

Neon CRM

MAY 3, 2023

All your supporters, from your one-time givers to your major donors, should feel appreciated by your organization. Most of your donors are located in that thin brim of the sombrero; they represent the largest pool of donors you have but also the least substantial in terms of support.

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Support Donor Strategy Digital 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 219

Nonprofit Tech for Good

MARCH 25, 2014

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving. Baby Boomers (Born 1946 –1964, Currently Ages 50–68).

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Qgiv

AUGUST 15, 2023

In the last three years, fundraisers have faced additional challenges such as the Great Resignation shaking up nonprofit teams, individual donor numbers declining, and *economic instability impacting donor giving habits. Nonprofits and the donors that support their crucial missions are no different.

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Philanthropy Impact Report Giving 52

Qgiv

AUGUST 18, 2023

In the last three years, fundraisers have faced additional challenges such as the Great Resignation shaking up nonprofit teams, individual donor numbers declining, and *economic instability impacting donor giving habits. <![endif]--> Nonprofits and the donors that support their crucial missions are no different.

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Philanthropy Impact Report Giving 52

Kindful

JUNE 3, 2021

Many nonprofits also believe corporations should support them to be good corporate citizens and give back to their community. The question isn’t why they should support you. The question is how does supporting you help them ? Be clear on your case for support and why they should support you (and not someone else).

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Support Sponsor Gift Benefit 91

Bloomerang

DECEMBER 2, 2021

It also served as an effective tool to highlight what the Trust did and why they needed support. . This will appeal to the supporters’ emotions and increase the likelihood that they’ll engage with your call to action. . You want to make sure potential supporters and donors know where they can find your organization and donate online.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 345

TechImpact

OCTOBER 16, 2013

The first step for any nonprofit, is to either build or buy a constituent relationship management system (CRM) to create a history of each supporter, recording their donations, if they volunteered, attended your event, or even sent you an email! email, snail mail, fax, phone, etc.). Hands-on participation. Exclusive access.

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Support Tips Database History 230

The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. This story is contained in your case for support , and should permeate everything your non-profit does to communicate with donors and prospects. As fundraisers, we need to be carrying on a constant conversation with our donors.

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Story Work Fundraising Storytelling 350

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission.

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Marketing Guide Nonprofit Channel 52

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

sgEngage

JULY 20, 2023

Impact numbers are a great way to demonstrate the positive changes your organization has provided. But, to the outside world, impact numbers can be challenging to conceptualize. That’s why we recommend contextualizing your impact numbers with a powerful story.

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Storytelling Impact Help Demonstration 61

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Fundraising Mail Law Donation 353

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

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Donation Retention Gift Philanthropy 352

Bloomerang

MARCH 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. However, evidence of when the gift is mailed via USPS is whenever the envelope is postmarked.

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Calendar Difference Mail Law 93

Pamela Grow

JANUARY 11, 2024

Your organization’s donor communications program — consisting of solid Ask+Thank+Report+Repeat systems — utilizes neuroscience, consistency, and proof of impact to deliver trust in a nutshell. AI and the growth of subpar supporter communications Nonprofits embraced AI in 2023. The best way to maintain and build trust?

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Trend Storytelling Paypal Mail 59

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Maximize the Impact of Tribute Gifts. Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift. Make the tribute section a standard element on all donation forms.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Focus on impact storytelling . Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 95

Bloomerang

OCTOBER 30, 2023

Aaron knows that by creating a donor experience that goes beyond one transaction, you can inspire a deeper connection that will impact your mission for years to come. They support a network of 200 food banks and 60,000 food pantries and meal programs nationwide. I asked Aaron about Feeding America’s current commitment to direct mail.

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Feeds San Antonio Donor America 83

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Make sure you tell your supporters about it! Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience.

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EveryAction

JANUARY 13, 2023

We’re proud to support our customers in their accomplishments throughout the last week of the year-end fundraising season —here’s a first look at just three of their achievements during that time! to engage supporters and raise much-needed funds. 24 through 31. Nearly 318 million emails(!)

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EveryAction

JULY 31, 2023

This empowers qualifying individuals to double the impact of each dollar they give, ultimately enabling nonprofits to do more with the funds they raise. Knowing their contributions have double the impact drives many nonprofit supporters to give⁠—and to give in larger amounts. Thank and acknowledge your matching gift donors.

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Gift Guide Calendar Philanthropy 201

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Warm up your donors and remind them that their support matters — that you matter. August and September are the ideal months to update your supporters.

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Free Fundraising Mail Nonprofit 88

Candid

OCTOBER 3, 2023

Over the last five years, Candid has re-imagined our annual report approach to be more efficient and result in a more useful product that goes beyond compliance to support donor stewardship and brand awareness. and significant print and mailing expenses. They are also typically expensive, labor-intensive, and time-consuming.

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EveryAction

OCTOBER 26, 2022

It could be as simple as “I thought you’d like to see what your support made possible.” Two weeks later, you get their end-of-year appeal in the mail. Thank the donor for their impact before you send them your appeal. Knowing their gift made an impact is what motivates your donors to give again! Think you’ll make a gift?

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