How to Hype Homecoming Using Social Media

Connection Cafe

Do you need a social media strategy for homecoming? Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. A good homecoming social media strategy helps you drum up participation and then effortlessly ride alongside as alumni generate most of the activity. Here’s how to get started: Before: Build Hype.

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Social Media Stress is Real

SocialFish

Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane. Debunking the Hype From the Trenches Risk and Social Media

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Trending Sources

The Art of Social Media Listening

SocialFish

Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).

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Social Media ennui

Zen and the Art of Nonprofit Technology

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. I’ve been using social media to actively promote my new science fiction books.

15 Social Media Marketing Stats You Need To See To Believe

TechImpact

Social media marketing is a staple part of any nonprofit’s marketing campaign. Whether it is the centerpiece to a comprehensive content marketing platform, or just another way our nonprofit engages with the community, social media is a mainstay in the lives of almost every American. Despite all the hype surrounding its use, and everyone around […]. Mobile Social Tech nonprofit nonprofit technology nonprofits npTech social media

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Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately. The first step to refocus social activities on what matters is to change what is measured.

How to Hype Up Your Next Fundraising Event

NonProfit Hub

It’s evident we’re living in a digital world (if you look up from your smartphone long to realize it), but traditional media is far from being irrelevant. One of our favorite lists of fundraising ideas from the Razoo Foundation includes some of the traditional media we’re talking about. Direct mail, print advertising and flyers all made their list, alongside social media. But…social media IS your best friend. And her name is social media.

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Your Nonprofit’s Guide To Promoting Events Via Social Media

TechImpact

Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. Step 3: Decide who you want to be attractive via social media, and focus your campaign around targeting them. It is important when doing any social media campaign that your define a target audience. Now that your event is over, it is time to use social media to say thank you. Image courtesy of Jeff Hurt Blog.

Social Media is Changing Leadership [DATA]

SocialFish

We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World. The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results.

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Group Texting: Useful or Hype?

Frogloop

During conference season, the tech and social media community gets really excited about “break out&# products and apps. In 2010 it was location based apps like Foursquare and Gowalla. This year the buzz is about group texting , which allows users to text up to about 25 people at a time via a mobile phone. TextPlus , a group texting vendor says they ha ve 7.7 million monthly users. For comparison sake, Foursquare, recently hit 7 million users, according to TechCrunch.

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An Introduction to Social Media For Strategic Communication

SocialFish

There are three truths to social media. Social media doesn’t exist in a vacuum but as part of an integrated communication campaign. The newest incarnation of his presentation defines the social space as it fits within a measurable communication plan. Slides 1-11: Social media is about technologies used in an environment by people. Slides 20-15: Still, there is plenty of confusion because social evolved from mass media.

How Social Media Is Disrupting America’s Political System

SocialFish

Featured Debunking the Hype Social, In TheoryAn essay in 50 tweets by the insightful Clay Shirky. ——— ( photo credit ).

Freedom of Speech and Social Media in the UK

SocialFish

None of them involved mainstream media outlets. Social Media and Libel. Whether or not you agree with the degree to which social media is regulated by law, the fact remains that defamatory statements made on a social networking site are subject to the same sanctions as they would be on other mainstream media outlets and can be classed as libel. Social media sites have an air of the informal but they are in effect publishing tools.

What is no longer working in social media: 2014 edition

SocialFish

What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Before we proceed though, it is worth mentioning that participating in social media without a plan is asking for trouble. Really think about why you’re using social and what you hope to achieve.

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5 reasons nonprofits have an advantage when it comes to social media

SocialFish

Regardless, imagine my surprise when I read this post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Because while, yes, there are some real truths in that post and managing social media and/or online communities for nonprofits absolutely has its challenges, there are also some real upsides.

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A Little Privacy, Please! Your Rights and Social Media Policies

SocialFish

Got something related to B2B, association or nonprofit social media you think would interest SocialFish readers? If social media websites really did respect your privacy, would policies be so littered with jargon that the entire document reads like fine print? One of the social media privacy (or “data use”) policies to capture the most heated attention is Facebook’s. “A And Facebook is far from the only social media site to face privacy policy concerns.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. And you can use social media to boost your efforts.

CEOs and Social Media – Trends and Effective Practices

SocialFish

My main point from the slides is that there is more to being a “social CEO” than *necessarily* just using social media personally, and each individual CEO will find their own style and affinity for specific tools (if they use social media personally at all). Another important thing to note is that the reasons for a CEO to use social media are NOT THE SAME as the goals for the company on social. Is your CEO a social CEO?

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NTEN Webinar: The Social Media Decision-Maker’s Toolkit

Amy Sample Ward

Topic : Tools and Options for Selecting Social Media for Your Organization. Description : The hardest part of getting started with social media is figuring out what tools your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? Related Links : The Nonprofit Social Media Decision Guide. Date : November 16th, 2010. Location : Readytalk.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. And you can use social media to boost your efforts.

Maddie’s Must Reads for July – Social Media Edition

SocialFish

A few social media goodies handpicked by me that I think you need to see: A Teenager’s View on Social Media – “written by an actual teen” – very, very eye-opening. Also, part 2 – What Teens Really Think about YouTube, Google+, Reddit and Other Social Media. “How exactly NASA stumbled upon perhaps the greatest social-media strategy of our time is a story of both blind luck and shrewd management.

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Are You STILL Trying to Sell Social Media at Work?

SocialFish

At some point, almost EVERYONE at wants to lay claim to a company’s social media presence. I have been at this for a long time, and I STILL see the need (almost weekly) to convince someone influential at my employer that social media matters. If you are planing to try to sell social media, you are the expert and the person to whom others will look to for information and persuasion. You can just sell social to sell social.

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Social Media for Executive Directors

Idealware

As a decision-maker, you are responsible for figuring out which social media your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? In this session, we’ll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step. Social MediaEvent Price: 40.00.

10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Last week I had the opportunity to speak with Judy Chang of PayPal and Debbie Swider of the ASPCA on “ 10 Tips to Jumpstart Your Nonprofit Social Media Plan ” with examples of some of the amazing success the ASPCA has seen through growing its social media plan. I started off laying the groundwork for developing a social media plan and strategy with the first 5 tips, and then Judy shared the last 5 tips, focusing on nonprofits and raising funds.

How to Leverage Social Media for Your Next Big Fundraising Event

NonProfit Hub

That’s because social media outlets are a place we go to catch up on what our friends and family have been up to. So where does that leave your organization in terms of social media? Especially when you’re trying to get the word out about a fundraising event on social media. At the AFP International Conference on Fundraising, Ritu Sharma presented on how we can leverage social media to make those steps a success.

Beware Social Media Marketing Myths - BusinessWeek

AFP Blog

Beware Social Media Marketing Myths - BusinessWeek: "We've been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we're finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your business? Before you go any further, consider the

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5 Reasons Your Social Media ROI Sucks

SocialFish

Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. Otherwise, you’re probably only seeing 20% of your actual social traffic come up as “social”. That means 80% of your social traffic may not be visible in your analytics as “social”.

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A Social Media Reality Check

Frogloop

If you work in Communications, escaping the latest hype around social media can be tough. Population Does Not Spend Their Day Using Social Media. population uses social media these days? Social Media: Just One Slice of the Pie. While these stats are not terrible (in particular Facebooks and Youtube’s) it does demonstrate that the world does not revolve around social media for millions of people in the United States.

11 Things to Consider Before Hiring a 23 yea…err. Someone to Run Your Social Media

SocialFish

This is a response to Hollis Thomases’ article ’11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media’. Hello, I’m Ryan Crowe – I’m a 25 year old social media strategist and manager. I’ve made some edits below that show that the article’s points do not just apply to 23 year olds or twenty-somethings in general, but rather are a good guideline for hiring anyone for your social media needs. They may be focused on their own social-media activity.

The Social Media Decision Maker's Toolkit

Idealware

The hardest part of getting started with social media is figuring out what tools your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? Look no further than this webinar series, "The Social Media Decision-Maker's Toolkit", brought to you through an Idealware & NTEN partnership. Social MediaEvent Price: 200.00.

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Are You Really Building Trust with Social Media?

SocialFish

As far as social media goes, building trust is one of the few goals that I can safely claim is a staple in the field of professional social media activity. I’d go as far to say that building trust via social media channels is one of the fundamental reasons that any business should utilize social media. How does this relate to social media? Debunking the Hype Featured Humanize Social, In Theory

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How to: Develop an Advanced Understanding of Social Media

SocialFish

Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. And it might follow to these individuals that there are plenty of resources in place for the would-be social media professional.

3 Ways to Use Social Media for Higher Education Fundraising Success

NonProfit Hub

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. But social media is a valuable tool for your higher education organization. Follow these three guidelines to let social media work for your higher education fundraising success. The same applies to asking for funds on social media. Get the hype out there and direct them to your social pages.

3 Ways to Use Social Media for Higher Education Fundraising Success

NonProfit Hub

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. But social media is a valuable tool for your higher education organization. Follow these three guidelines to let social media work for your higher education fundraising success. The same applies to asking for funds on social media. Get the hype out there and direct them to your social pages.

Social Media for Social Good: A How-To Training for Nonprofits in New York, NY

Nonprofit Tech for Good

This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. Presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit. Related Links: Table of Contents :: Social Media for Social Good: A How-To Guide for Nonprofits.

Questions from Trends Worth Following: Tools for Advanced Social Media Users

Idealware

When we led our free class, Trends Worth Following: Tools for Advanced Social Media Users , on Tuesday, we had a tough time sticking to our ambitious one hour time limit. If our needs change and we are no longer using a social media channel, is it better to just stop updating it or delete the account? Although, as with most social media advice, it depends on your situation. These days, just about every social media channel has some form of advertising.

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The Executive Series: Social Media for Executive Directors

Idealware

As a decision-maker, you are responsible for figuring out which social media your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? In this session, we’ll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step. Social MediaEvent Price: 40.00.

Social Media for Social Good: A How-To Training for Nonprofits :: Collingswood, NJ

Nonprofit Tech for Good

This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. Presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit. Related Links: Table of Contents :: Social Media for Social Good: A How-To Guide for Nonprofits.

What associations need to know about facebook’s new political content rules

SocialFish

Social Security. Oh, and also, the classifier is looking at the terms used in ad copy and the landing page, regardless of who the advertiser is, per the Center for Cooperative Media. Any admin who will be running political ads has to provide Facebook with their US driver’s license or US passport, residential mailing address and the last 4 digits of their Social Security number. Debunking the Hype Featured Implementation Risk and Social Media

Social Media for Social Good: A How-To Training for Nonprofits in Chapel Hill, NC

Nonprofit Tech for Good

This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. Presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit. Related Links: Table of Contents :: Social Media for Social Good: A How-To Guide for Nonprofits.

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The Great AMS Shakeup and what to do about it

SocialFish

Culture That Works Debunking the Hype Featured From the Trenches Industry Insider Risk and Social MediaWith the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Why Your CEO’s Voice Matters in Social Media

SocialFish

Your Rights and Social Media Policies 7 MUST READ STORIES THIS WEEK New Year, New Trends Roundup For Ya! Quote of the day: your culture can prevent you from being successful with social. Debunking the Hype From the Trenches Industry Insider This is a video I recorded last year for Moery/LAI , but for some reason I don’t think I posted it before. Some good stuff in here. Like that? Watch this one with Jamie in it !

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Free Webinar on June 6! 10 Common Mistakes Nonprofits Make in Social Media

Nonprofit Tech for Good

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Social Web], and Web 3.0 [The Date: Wednesday, June 6, 2012.

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