Care2

JANUARY 27, 2014

Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into.

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Beneblog: Technology Meets Society

JUNE 13, 2016

The hubris that is frequently on display, and the often overwrought hype claiming incredible results, are worth taking on. As a geek who is trying to apply tech for good, it is instructive to hear the critiques. Of course, from my long experience in the field, I didn’t find Toyama’s choice of targets all that surprising.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. Facebook has a well-known pattern of testing new fundraising tools with a small, select group of nonprofits and then expanding them to all nonprofits. 7) Utilize Facebook Messenger.

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NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Be proactive.

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