Remove Hype Remove Meme Remove Mind Remove Test

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. Facebook has a well-known pattern of testing new fundraising tools with a small, select group of nonprofits and then expanding them to all nonprofits.

Geek Heresy

Beneblog: Technology Meets Society

Along the way of making his case, he takes on a lot of the popular tech and business for social good memes, like: One Laptop Per Child The Hole-in-the-Wall experiment The Arab Spring as social media revolution Toms Shoes The Fortune at the Bottom of the Pyramid (CK Prahalad) Telecenters The fetish of school testing (aka No Child Left Behind) Google (especially some optimistic pronouncements) He scores some good points here, usually by pointing out that the hype doesn’t match up with the claims.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into. The startup is constantly experimenting and testing to see what headlines and messaging works best with their target audiences.

The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Follow, participate, and create hashtags and memes. Test Kitchen : Having low-risk experiments using metrics are very important.