Become an Advocate (Not Just a Leader) in Your Industry

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To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. And you’ll have the opportunity to set the tone for the future of your industry, which will give your business the inside track on future developments. What Is an Industry Advocate? Become an Industry Advocate.

The 2018 Internet Trends Report is Out

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Debunking the Hype Industry Insider Useful DataTons of useful and interesting data, as always. Grab a coffee – this will take you a while to get through. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers. Photo by Yeshi Kangrang on Unsplash.

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Are industry vendors deserting ASAE’s annual meeting?

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Does that seem like a lot less industry people (non-association execs) to you this year? Case Study Debunking the Hype Risk and Social Media Useful Data Just saw this infographic posted on Associations Now: Congrats to ASAE on attracting the highest number of association execs in 5 years – that’s great!

[MUST READ] The Future Of Content Marketing

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—— Content Strategy Debunking the Hype Industry Insider Potluck Remember the Content Marketing Crap Deluge ? Here’s the followup. MUST READ. The Future of Content Marketing: 5 Beyonds from Velocity Partners.

Leveraging Social Identity

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Debunking the Hype Featured Industry Insider Watched this over the weekend. It’s really good. “In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.” ” Download the slides to this webinar.

The best nuggets from AMS FEST

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Debunking the Hype From the Trenches Industry Insider Social CRM and ROII’m planning on live blogging some good nuggets from AMS FEST MIDWEST today. Watch this space! In the meantime, follow along remotely by watching the Twitter stream below! AMSFest Tweets. photo credit ).

Trends for 2015

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Debunking the Hype Featured Industry Insider Potluck I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Wonder why. ‘Course I didn’t have the energy to do one, but I have been deep in book writing so I think you can forgive me this time. Anyway here are three I liked. Enjoy. Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon.

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Treat Digital Like Real Property

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Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Repairs and regular maintenance costs cannot be deducted.

The Great AMS Shakeup and what to do about it

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Culture That Works Debunking the Hype Featured From the Trenches Industry Insider Risk and Social MediaWith the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Here’s what Silicon Valley cares about.

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Debunking the Hype Industry Insider Useful Data Silicon Valley Trends – LeWeb Nov 2013 from Loic Le Meur. ————-. This post includes a slide deck by Loic Le Meur. Click through if you can’t see it. photo credit ). Related Posts New Year, New Trends Roundup For Ya!

Do You Know the Value of Your Website?

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Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Blog. —— Recently I had a short Twitter conversation about whether valuable and important are equivalent when it comes to websites. carriehd value=importance, surely? Tracy Playle (@tracyplayle) February 15, 2017. platform.twitter.com/widgets.js. I do not think that they are. Of course most organizations know it is important to have a website.

The Secret to Better Web Writing

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Content Strategy Debunking the Hype Industry InsiderIt might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them. If you put text on a website or send emails as a form of business communication from your company, you are a writer. It’s time you started acting like one. The web is now everyone’s job.

Quote of the day: your culture can prevent you from being successful with social

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Debunking the Hype Humanize Industry Insider Jamie Notter, in response to this article on why Social CRM is Failing , as reported on Association Tech News : In my work with associations, I’m noticing a growing willingness to engage in all things social, but at the same time I’m also seeing a frustrating blindness to how their own organizational cultures can prevent them from being successful.

The Intersection of Online Communities and Learning Management Systems

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We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). If you work for an LMS, Community Platform or AMS and have thoughts on this from an industry perspective, please share! Debunking the Hype Featured From the Trenches Industry Insider Social LearningThis post originally appeared on Online Community Results.

How to Measure CRM ROI for Your Nonprofit

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Across the industry, CRM initiatives have reported failure rates between 18 and 69 percent. Debunking the Hype Featured Implementation Industry Insider Customer relationship management (CRM) software is one of the most critical IT investments a nonprofit organization can make. CRM has a direct impact on fundraising effectiveness, marketing reach, and general productivity, so it’s no wonder decision-makers go to painstaking lengths to choose the best software for their teams.

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Rethink Your Website Redesign Process

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Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over.

Nonprofits: The Case for Integrating Email & Social

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Debunking the Hype Industry Insider Risk and Social Media Useful Data This is the second post in a series provided for SocialFish by Artie Patel of Attentive.ly. ———– We love email. If you’re like most of the nonprofit organizations that we work with, your email list has been an important source of community, action and donations. It’s part of the heart and soul of your organization.

Starting an Association Online Community? Five Tips for Building a Strong Foundation

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Yes, your association represents an industry or a profession, but while that bond does already exist, you may see better success building a community around a smaller segment of the membership with a bond stronger than mere shared membership or professional affiliation. ” are less effective than specific calls to action like “See what [specific member or industry expert] had to say about [hot topic in the field your association represents] this week in our community.”

How Social Is YOUR organization?

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Content Strategy Cool Social Tools Culture That Works Debunking the Hype Demand Perspective Featured Industry Insider Nimble NonprofitIt’s official – we’re launching ! Big things are happening!! But before we get into that, let’s think about a use case. Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.”

Read the 2013 Speaker Report

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Debunking the Hype Featured Industry Insider Social Learning Useful Data On the Avectra blog , Deirdre Reid gives us an interesting summary of the new 2013 Speaker Report by Tagoras and Velvet Chainsaw. Speakers – both wannabes and professionals – should first check page 28 where you’ll find “Marketing Advice from Conference Professionals to Speakers.” The common sense advice should be familiar to anyone who knows the basics of marketing , but apparently many speakers don’t.

Create the Right Goals for Your Website

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Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. I applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough.

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Burn your social media strategy

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Debunking the Hype Featured Industry InsiderI recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post. Please, please do yourself a favor and read the whole thing. Then read it again. Then print it and pass it around. And then change everything you’re doing.

You’re Never Going to Sell Content Strategy

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Debunking the Hype Featured Industry InsiderThis article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. ———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together.

Is failing fast failing you?

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Debunking the Hype Featured Industry InsiderGuest post by Adele Cehrs, CEO at Epic PR. ———– Among executives “failing fast” is all the rage. But, what does that really mean? And how do you put it into practice for your organization? The way I see it, it’s an approach to running an organization or developing a product that embraces lots of little experiments with the idea that some will work and grow and others will fail and die.

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New Year, New Trends Roundup For Ya!

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Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry. This is what big data is really all about – and we’re nowhere near being able to do any of this yet in the nonprofit and association industry. So you may be wondering what I make of these trends – and what they mean for the association industry.

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Reducing Cognitive Load: The Best UX Design for Your Community Site

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Content Strategy Debunking the Hype Industry InsiderThis excellent post is by Molly Talbert and originally appeared on the Higher Logic blog. It’s reposted for SocialFish with permission. ——– Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online.

How Purpose Will Power Future Online Communities

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Debunking the Hype Featured Industry Insider Open CommunityThis post by the super smart Bill Johnston originally appeared on his structure3c blog and is reposted here with permission. ———— Purpose. people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” Steger & Dik, 2010). a.k.a. Your reason for getting up in the morning.”.

7 MUST READ STORIES THIS WEEK

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Identify a fundamental problem in your industry and then focus, focus, focus on solving that problem. Don’t listen too closely to those that have deep industry expertise and are emotionally attached to the status quo — it’s possible that they’re part of the problem. Debunking the Hype From the Trenches Implementation Industry Insider Social, In Theory

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Is Your Association’s Website Any Better Than HealthCare.gov?

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Debunking the Hype Featured From the Trenches Implementation Industry Insider Social CRM and ROI Every day (or at least I strive for every day….) I read the Washington Post. And it seems that every day since October 1, the first page has been dedicated to chronicling the failures of HealthCare.gov.

Three Engagement Myths, Busted.

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Sorry to be harsh, but maybe you need to go find an industry that is not in flux, that has a super-stable customer base whose experiences and expectations aren’t changing rapidly. Culture That Works Debunking the HypeNo Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap.

CEOs and Social Media – Trends and Effective Practices

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Here are my slides from the presentation I did last week to the board of directors–all manufacturing company CEOs–for SPI , the plastics industry trade association. Debunking the Hype Featured From the Trenches

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How to Bring Your Business Blog to the Next Level

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You could host an AMA style interview with someone in the industry, or write up a multi-expert post that addresses a common problem. First Site Guide is a fabulous example of that done right: They invited best-known industry experts to participate in their guide which resulted in better trust signals and lots of shares: Featured tool : MyBlogU is a free expert allowing businesses to connect to niche writers and experts easily. Content Strategy Debunking the Hype Featured

In Facebook We Trust. Why?

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While some people (many people) write me off as “negative” for my never-rosy commentary about Facebook, I personally can’t understand how others–especially the those in the publishing industry–have remained unwaveringly positive about Facebook and continued to invest in a platform so obviously interested in only one thing: Facebook’s bottom line. Debunking the Hype Risk and Social MediaThis post originally appeared on Mizz Information.

A Little Privacy, Please! Your Rights and Social Media Policies

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Debunking the Hype Featured From the Trenches Industry Insider Risk and Social Media This post is reprinted by permission from Console and Hollawell Attorneys and originally appeared on their blog here. Thank you for the submission! Got something related to B2B, association or nonprofit social media you think would interest SocialFish readers? Send it our way! We’ll consider reporting it here. —————– Your privacy is important to us.

Science-ing the Sh*t out of Influencer Marketing

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For example, consider an executive with connections throughout several industries, as opposed to a leader who is only well-connected within his own industry. Useful Data Featured Debunking the HypeInterested in the science behind influencer marketing and social networking theory? Check this baby out. …Being well-connected or strategically positioned within a social network may impact one’s ability to influence others more than the size of one’s following.

Why Your CEO’s Voice Matters in Social Media

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Debunking the Hype From the Trenches Industry Insider This is a video I recorded last year for Moery/LAI , but for some reason I don’t think I posted it before. Some good stuff in here. Like that? Watch this one with Jamie in it ! Related Posts Best Linkedin Company Pages [Cool Infographic Friday] Big Data Big Profits A Little Privacy, Please! Your Rights and Social Media Policies 7 MUST READ STORIES THIS WEEK New Year, New Trends Roundup For Ya!

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Change the Tone of your Conversation with your Members/Customers

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For Zappos it was the realization that the speed of delivery and superior customer service were more valued than the variety and quality of products that allowed the company shift the base of its value proposition from quality to customer experience and build the largest online shoe retail industry in the world. Debunking the Hype Demand Perspective Featured Humanize Social Learning

Facebook Fails are Mounting

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But click through rates for Facebook ads are only half the industry-standard. Debunking the Hype From the TrenchesDespite the media frenzy over Facebook’s impending IPO , all isn’t 100% rosy for Facebook. Two things I’ve recently read highlight what I consider to be pretty big fails on Facebook’s part, and, were I considering investing in Facebook (which I never in a million years would do), would give me pause: Social Readers are collapsing.

What Pinterest’s Updated Policies Mean for Marketers

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Content Strategy Debunking the Hype Featured Implementation Industry Insider This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. ———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

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Mission to move the industry forward. Debunking the Hype Featured Industry Insider Open Community Social, In Theory This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

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Debunking the Hype Industry Insider My friend David Neff has written an excellent white paper about Bitcoin for PwC. If you are at all interested in the applications and future impact of this digital currency, I highly recommend you read this. Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally. In 2013, Bitcoin had 3.4

The Future of Association Management Systems

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You get a different answer depending on who you speak with, but put on the spot were 5 of the industry’s leading AMS provokers for a panel discussion at ASAE’s 2014 Technology conference held in December at the Gaylord National Harbor just outside of Washington DC. Debunking the Hype Featured From the Trenches What’s the future of AMS?

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

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This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point. Content Strategy Debunking the Hype Featured Implementation So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.