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Pricing Discrimination: Should Your Performing Arts Org Price Based on Demand?

Connection Cafe

Coca Cola was crucified in the media, with journalists exclaiming that this was “a cynical ploy to exploit the thirst of faithful customers” (San Francisco Chronicle), a “lunk-headed idea” (Honolulu Star-Bulletin) and the “latest evidence that the world is going to hell in a handbasket” (Philadelphia Inquirer).

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