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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact.

Donor 141

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact. From there, take advantage of your platform’s A/B email testing and figure out how to best speak to both Malik and Nellie.

Donor 138