GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
EveryAction
OCTOBER 3, 2018
It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact.
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