Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Understand how the model works , but don't get distracted. For blogging, you have to use a couple of different tools to get the different metrics you need.
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