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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Note – Photos or a video of your characters are HIGHLY recommended. Pictures and Videos Can be Worth a Thousand Dollars They can also be worth a thousand words. Don’t forget to ASK!

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The Ultimate Nonprofit RFP Guide

Whole Whale

Hint: It should be mobile- and tablet-friendly.) Note that you will probably waste a vendor’s time if you give no hint as to cost — prices can range wildly based on functionality expectations. Watch: The Nonprofit RFP Video Trilogy Just like Star Wars, but with less wookies. Design requirements : How much is needed?

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#GivingTuesday Fundraising Bootcamp

Greater Giving

Use compelling, emotional images and video to get across the importance of your cause. Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. Hot Tips for Raising More with Your Giving Tuesday Website.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #2: Being Inconsistent .

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

For extra sizzle, add a video of your mission in action to show donors what their gift will make possible. Regular updates for your blog, including heart-warming stories, photos, and video showing your mission in action. Thank you videos during the holidays to recap the year. I’m hoping you’re thinking “the one on the right.”

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Technology for Change Contest: Win a new computer from HP!

Amy Sample Ward

You can see the numbers (from tweets, to dollars, to videos and more) on the EpicChange blog here. Looking at all of you readers, hint hint!). This year, the Tweetsgiving campaign also asked people to gather in person, offline and have gratitude parties, where people could also donate in person to the project. Enter the Contest.

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