Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2008

Paul Young's analysis of what worked, what didn't in his fundraising campaign can give you some hints of what to measure. San Diego Fires ??? Right now we're in the collecting great stories mode. and of course, we can track web site or blog referrals from Twitter (traffic) and possibly sign ups for an action. Twitter for Health.

Twitter 50

Twitter San Diego Mashup Hurricane 50

Connection Cafe

DECEMBER 12, 2013

The San Diego Zoo is a good example. Engagement Factors can be queried and then used to create groups that are rebuildable at the time of send (hint: this is also great for triggered emails). Create a query and rebuildable group. Personalize the copy. since you haven’t opened our emails…”).

San Diego 32

San Diego Hints email Interaction 32

Museum 2.0

OCTOBER 18, 2011

They’re no longer “an exhibit” per se—more of an evocative design element that hints at an important story told elsewhere in the museum. We blatantly borrowed the brilliant technique the San Diego Museum of Natural History used to write labels based on visitors’ questions.

Participatory 48

Participatory San Diego Museum History 48