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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. The most effortless place to start is with the typeface(s) used in your logo. You will want to be sure you have a typeface that works nicely as a headline and another for body text.

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Community foundations: Resilience in tough economic times 

Candid

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs).

professionals

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Aside from the fact that many of your donors already know and love it, social media sharing allows you to get your message out in more than one place to maximize its reach. It pays to pay attention.

Ideas 357
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

For most event coordinators, one of the best places to reach their target audience is Instagram. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. What channel do they spend the most time on?

Contest 86
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Measuring beyond "likes".

Metrics 100
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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I stick by them as a place to begin. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. It appears the incoming class looks swell and that bar pass rates are good. If they had said “We need to put safety measures in place right away before students return!”

Question 142