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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

For example, “ Your gift is the difference between life and death for the children of Haiti.” Create a brief script for everyone to follow, then give everyone a few names to call. ” Don’t exaggerate your organization’s work or the donor’s role. November is a great month for this but it can work any time of year.

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Romancing the Donor

Connection Cafe

Provide dinner (pizza works), a call sheet, a suggested script and a telephone. If I was planning on giving $50, then was presented with the information that a $60 gift would buys a month worth of food for a child in Haiti, I’d be happy to give that extra $10. Hold a telephone thank-a-thon at your office.

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