Getting Insight from Facebook Insight Requires Sense Making Skills
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 21, 2011
If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. The green represents people talking about. In the example above, I discovered a turkey in the canyon.
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