Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?
DECEMBER 6, 2010
In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs! But if you’re simply trying to raise awareness for a broad issue during the holiday season, a slacktivism-based social media campaign might be a good fit.