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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

—– If you’ve been on facebook at all in December this year, you may have seen something happening to all your friends – their pictures changing to their favorite cartoon characters! But, what still really stands out for me, is the addition of the cause-advocacy appeal once the meme hit the English translation.

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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

NetWits

Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs! The campaign spread and went viral via this copied status update, “Change your Facebook profile picture to a cartoon character from your childhood and invite your friends to do the same.

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