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Google Ad Grant Responsive Search Ads Update

Whole Whale

The most recent update to Google Ads (including the Google Ad Grant) comes in the form of transitioning from expanded text ads to responsive search ads. With expanded text ads, advertisers write up to 3 ad headlines and up to 2 ad descriptions. This change is accompanied by an update to Google’s Ad Grant policy. What’s changing?

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. What is a Google Ad Grant, and Why Do I Want One? How Does the Program Work?

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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

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Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! And how much of the Google Ad Grant do you spend if the ads don’t show up on Google?

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Community foundations: Resilience in tough economic times 

Candid

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs). billion in grants, a new high following three consecutive years of increases.

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Eight tips for funders to help grantseekers navigate your website?

Candid

For funders and foundations, one big advantage of an easy-to-navigate grants section of your website is that you can help grantseekers are more likely to submit the required information on the first try. Are you currently accepting grant proposals? Clearly define your grant opportunities  .

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The data/crisis catch-22: How the pandemic created a social sector data gap  

Candid

For example, about 75% of Candid’s grants data is sourced from Forms 990). These extensions result in a backlog of files for the IRS, who are also understaffed. Starting in 2020, Candid increased efforts to collect “real-time” data about grants and pledges sourced from the news, press releases, and funder websites. foundations.

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