M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! This made the Benchmarks’ website data much more difficult to analyze. What does that mean? Give it a read here !

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Benchmark Analytics Google Comparison 40

Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Grant Google Nonprofit National 97

Byte Technology

NOVEMBER 22, 2019

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Website developers need to make adjustments to the site’s digital assets (the video, audio and images referred to earlier) to ensure they load properly. When will this happen?

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Google Content Images Audio 147

Nonprofit Tech for Good

OCTOBER 17, 2019

Please join Chuck on October 29 for a webinar on how to prevent your WordPress website from getting hacked. WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. Events, Fundraising and Donations.

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Plugin WordPress Websites Paypal 218

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4).

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Analytics Google Fundraising Track 52

Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Google Analytics Tag Script 59

Elevation

JUNE 3, 2021

Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.

Analytics 93

Analytics Google Strategy Nonprofit 93

Byte Technology

DECEMBER 14, 2019

There are several web design platforms out there such as Squarespace or Wix that tout how they can be used by people with no website development experience to build professional looking website. There are numerous reasons why using a web design agency to build your website is a much better choice than doing it yourself.

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Design Web Websites Language 130

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. This is a question I ask myself, and web masters around the world ask themselves, on a daily basis. Want to know how many people landed on your website this month? What more can you learn from Google Analytics? No problem.

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Analytics Statistics Google Demographics 223

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

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Analytics Google Guide Stream 52

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Assess website analytics.

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Websites Organization Tips Map 77

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended.

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Generation Websites Social Media Search 234

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Application Grant Google Guide 52

Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. The Mobile Web will rule by 2014.

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Mobile Web Social Network Social Media 276

Nonprofit Tech for Good

JULY 25, 2011

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. A Google Account is different from a Google Profile.

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Google Practice Profile Avatar 272

The MatrixFiles

AUGUST 24, 2023

Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? It started when they had a conversation with their boss, did a Google search, or visited the website. How findable is a specific product in our store on Google?

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Germany France Europe Google 130

Media Cause

NOVEMBER 9, 2023

There are a number of web analytics tools in the market, many of which use machine learning and A.I. The Switch to GA4 + What it Means for Your Data Google launched Google Analytics 4 as a new generation of their analytics platform and sunsetted Universal Analytics, GA4’s predecessor.

Analytics 59

Analytics Data Tools Web 59

Elevation

OCTOBER 5, 2021

You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal.

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Google Nonprofit Web Experiment 85

Greater Giving

FEBRUARY 13, 2023

One of the best ways to drive engagement is to promote your website, and to do so, you have a lot of options. For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Let’s begin!

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Grant Google Strategy Dallas 52

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

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Analytics Google Instruction Instructional 76

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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University Analytics Google Grant 59

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Analytics 98

Nonprofits Source

AUGUST 31, 2023

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives.

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Websites Results Fundraising Social Media 52

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google Practice gMail Avatar 213

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice Profile Avatar 207

TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 39% of donors viewed 2-4 nonprofit websites before donating. 8% of donors browsed more than 4 websites before giving.

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Google Fundraising Statistics Mobile 201

Bloomerang

AUGUST 22, 2023

But where should you start when it comes to finding the right fundraising website for your nonprofit? Why Bloomerang is one of the best fundraising websites for nonprofits By using Bloomerang for your nonprofit’s fundraising tool, you’ll gain access to features such as: Robust, modern online fundraising tools.

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Websites Paypal Fundraising Nonprofit 77

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Review your website analytics.

Websites 75

Websites Organization Tips Map 75

Nonprofits Source

NOVEMBER 3, 2022

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives.

Websites 52

Websites Fundraising Calendar Social Media 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. fact that I can often be found laying in bed at 6am and digging through client web reports. Google Analytics Dashboard. What is it? What to do with?

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Report Web Analytics Comparison 251

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

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Analytics Google Phase Nonprofit 52

Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. You can view their website at defenders.org. Have a Simple, Visually Powerful Web 2.0

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Design Websites Practice Widget 258

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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Google Practice gMail Avatar 191

TechImpact

AUGUST 12, 2014

In the past, we have discussed the importance of your nonprofit’s website, and generating traffic to it. According to a study conducted by The Millennial Impact , 75% of millennial donors would be ‘turned off’ by an outdated website. Siri and Google Now are poised to change the way mobile phones are used. Voice ready.

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Websites Philadelphia Trend Nonprofit 175

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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Language Google Search Content 246

Nonprofit Tech for Good

MARCH 4, 2023

4) Social media drives traffic to your website and improves SEO. Linking to your organization’s website in social media posts is a great way to boost traffic, and ultimately increase donations. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO).

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Social Media Media Social Sponsor 338

The MatrixFiles

DECEMBER 15, 2022

Refresh the most visited page on your website. Google loves it when you update your pages, and your users do, too! Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible! Google is sunsetting Universal Analytics on July 1, 2023.

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PDF Analytics Search Template 130