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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Google Analytics Migration: Your Questions Answered

Tech Soup

If you're a Google Analytics user, you are probably aware by now that support for Universal Analytics (UA) will be ending on July 1, 2023. This means that users will have to transition entirely to Google Analytics 4 (GA4) before this date and export any reports or data they want to keep within the six months after support for UA ends.

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Google, define: equity and inclusion

M+R

But does Google know Ramadan? This is where M+R comes in and so does Google (unfortunately!). Google rejected the ads because, as they tell it, “religious belief in personalized advertising” is not allowed on their platform when targeting a specific audience. We asked Google for an explanation. Do better, Google.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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The Top 20 Things You Didn’t Know About Google Ad Grants

Wild Apricot

The Google Ad Grants program is an amazing resource for nonprofits, but there are a lot of misconceptions about how it works. This post will clear up any questions you might have and help you make the most of the program.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

If your association or nonprofit is looking to increase non-dues revenue, be sure to include someone from the AMS team and ask these questions: Conduct a usability study. Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics?