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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! This allows us to look at Giving Tuesday and Year End trends across participating organizations.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

There are many problems with this which is the subject of a different novel… The purpose of this guide is to help organizations take advantage of this truth. Whole Whale Content Calendar to organize out a year in themes Read this before starting a nonprofit podcast. LinkedIn Analytics with Shield AI tool for a personal profile.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. However there are some basic checks that you can do on your own to increase your organization’s visibility. 4) Prioritize SEO.

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Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Is someone from the AMS team included in discussions about revenue generation at your organization? Track progress, celebrate results. Keep tweaking.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. Create a Google Profile.

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The Top 3 Charity Rating & Badge Programs for Nonprofits

Nonprofit Tech for Good

All three programs are free to use, accept online donations for your nonprofit, and are nonprofit organizations themselves. If your nonprofit is located outside of the US, then Google “charity ratings [your country name]” to find similar programs. To begin, sign up to update your nonprofit’s Candid profile.

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