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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Once you have a target audience in mind, start putting your ideas into action and building a strong digital presence for your organization.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

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DIY Social Media Management

Amy Sample Ward

There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. Track your organization and your cause. Content Map. Why create a content map?

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2024 Edition

Nonprofit Tech for Good

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. What is Google Ad Grants?

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4 Tips to Increase Patient Acquisition and Hit Growth Goals

Nonprofits Source

To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart. By mapping out your patient’s journey, your team can determine which interactions provide patient acquisition opportunities. Keep a Pulse on Reviews Reviews matter.

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How to make a site relaunch checklist

Whole Whale

We want to reduce users that experience these funky behaviors, so we can use tools like Google Analytics to see when our website has the least amount of users visiting. . Keep a spreadsheet containing a list of old urls that map to the new ones so you have an idea of how users are reaching new pages from old urls. Upload a site map.

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