Trending Sources

What Google’s New Algorithm Really Means for Your Nonprofit

Connection Cafe

But if you are, so to speak, searching for yet another reason to make the switch to a responsive/mobile-friendly design as quickly as possible, besides the obvious reason— traffic from mobile devices comprises anywhere from 50-60% of all web traffic —Google has just provided one.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? The problem a lot of marketers are running into is they’re seeing their Google Analytics results as being incomplete.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start.

Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Field Museum :: Impact of Google+ Local.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account.

Are The Signs Pointing to the Demise of Google+ ?

SocialFish

This post originally appeared on Mizz Information. As much as I liked the concept of Google+ (or is it Google Plus? However, it seems like the more time goes by, the less likely it seems that Google+ will be around for the long haul.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Sign up for a Google Account. Join Google+.

If Google were a nonprofit, what would its website look like?

Connection Cafe

The most meaningful information you have to share should be at the forefront with options for next steps. Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve. Google.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

Momsrising is an early adopter of online tools currently exploring the Google + platform and discussing it in team meetings. Can Google + be a good platform for social change activists? Jeremiah Owyang has a good analysis of what features Google + needs to go mainstream.

How An Informal Nonprofit Employee Champion Program Can Benefit A One-Person Communications Dept.

Beth's Blog: How Nonprofits Can Use Social Media

He created an informal employee champion program. He also introduced them to the editorial calendar, which he maintains in an easy to access google spreadsheet , and made easy to complete assignments and avoid conflicts. Are you an one-person communications department?

HOW TO: Create a Google+ Page for Your Nonprofit

Nonprofit Tech for Good

Nonprofits can now create a “ Page ” on Google+. Login to your personal Google+ account. Again, please read my Google+ Best Practices for Nonprofits and then while logged into your personal account, visit plus.google.com/u/0/pages/create to create your page: 2.

Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? But if you Google + seems like the right next step in your integrated social media strategy, here’s how to get started. Become Familiar with the Google + Landscape. Google

5 Google Analytics Stats To Track Fundraising Success

TechImpact

Have a good tip for tracking your fundraisers success in Google Analytics? Make sure whatever landing pages are seeing the most traffic have sufficient information, strong calls to action, and would compel someone to donate to your nonprofit. Image courtesy of Info Trust LLC.

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7 Ways To Make Your Nonprofit’s Google+ Posts More Engaging

TechImpact

Google+ is still very new in terms of a social network, but more and more people are moving towards the new social realm. Here are 7 other tips for engaging users on Google+: Title your posts. If users comment on your Google+ post, reply to them and keep the convo going!

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Data Are Not Information

NTEN

By Jeff Stanger, Director, Center for Digital Information We are obsessed with data — big data, open data, linked data, personal data, government data, visualized data. It's important that we don't confuse "data" for "information." Data are only the raw material of information. Unlike data alone, information carries meaning, relevance and utility. So how do we get from data to information? Information equals data plus communication.

Bookmark This: How To Find Out What Google Knows about You

SocialFish

Here’s the first three of six tips for how to find out everything Google knows about you. Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has about you. Find out what Google thinks about you.

Are You Going To Adopt Google+ for Professional Learning/Networking? Why or Why Not?

Beth's Blog: How Nonprofits Can Use Social Media

Shared on Google + by Abid Shaikh. Dave Gray Illustration Shared Through Google +. Here’s a few: #1 Listen: Who are your sources that consistently provide valuable information for learning without a lot of noise? Google

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You Finally Have a Google Plus Business Page… Now What?

SocialFish

Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. So you have a Google Plus Page… Now What?

Google Algorithm Cheat Sheet for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. This article is a guide to several things the nonprofit community should know about Google’s animal kingdom.

What are Google Circles and how do I use them?

John Haydon

Google’s social platform, Google+ , has a feature called “Circles&# that allows users to put various different people in specific groupings or lists. For more basics on using Google Plus, see this video. What do you think of Google Plus so far?

Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). The Hangout will aim to be an informal discussion about how nonprofits can use social media. Google Plus

Google+ – Yi-Tan Call Notes

Beth's Blog: How Nonprofits Can Use Social Media

I used to participate in the calls way back in 2005 in the early days of blogging and always found the calls informative. Yesterday’s Yi-Tan call with Jerry Michalski was about Google +. Charles Warren who was on the Google + team was on the call. Google

Google Analytics - Annotations

Connection Cafe

This post is the sixth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Author: Alissa Ruehl.

How to Use Google AdWords to Get Free Money

NonProfit Hub

Free money doesn’t exist, but thanks to Google, free advertising can exist for your nonprofit. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause.

How to Read Google Analytics Reports In Three Steps

John Haydon

Google Analytics can be overwhelming. You know the information you need is somewhere in your account, you just can’t find out exactly where. The post How to Read Google Analytics Reports In Three Steps appeared first on John Haydon. Content Marketing google analytics

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine.

3 Reasons to Add Your NPO’s Phone Number to Google Search

NonProfit Hub

Google is making it even easier for people to contact your organization. By using Corporate Contact markup on your nonprofit’s website, you can add your organization’s contact information to Google’s Knowledge panel in some searches. The brief techie explanation: After you add the Corporate Contact markup to your website, Google’s indexing algorithms will process the phone numbers from your markup and make them eligible to be used in search results.

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Bookshare Celebrates Its 10th Anniversary at Google

Beneblog: Technology Meets Society

The event was hosted by Google on its campus in Mountain View, California, which is home to some of the most cutting edge technologists in the world. Raman of Google Research, a long-time Bookshare member and advisor, was on hand to help us celebrate last night.

Is Your Nonprofit using Google’s Free AdWords Grant?

BoardAssist

As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Others that do know, don’t understand how easy it is to get and use a Google AdWords Grant. Is Your Nonprofit using Google’s Free AdWords Grant? Free money doesn’t exist, but thanks to Google, free advertising does for your nonprofit. Using Google AdWords. adwords google grants

You finally have a Google Plus Business Page for your Nonprofit… Now What?

John Haydon

Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. So you have a Google Plus Page… Now What?

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Google Analytics for nonprofits without defined goals should be hard to imagine.

Your Google Search History — The Fun and Creepy Truth

Tech Soup Blog

Last spring, Google made our entire search histories available for download and viewing. If you're a regular Google search user, there is an incredibly detailed daily diary of your life and interests just waiting for you to look at it. Steps to Download Your Google Search History.

Nonprofit Heads Up: Google Grant Renewals

SocialFish

If your association has a Google Grant for AdWords, be on the lookout for a renewal form. Google is requiring that existing grantees who have been in the program for six months or more to submit a renewal form with their current nonprofit status documentation and AdWords Customer ID.

Comparing Google Apps to Microsoft Outlook

Idealware

The Google Apps donation program provides organizational email, calendaring and document sharing as a free alternative to Microsoft Outlook. Since Google introduced its Google Apps donation program several years ago, many organizations have adopted it as a replacement for the once-ubiquitous Microsoft Outlook. On the other hand, Google’s communications environment, Google Apps, is run entirely on Google’s servers. For More Information.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Google Analytics is one example of an outcome indicator. Google Analytics tells a story that you may not be seeing about your online advocates. 5 Steps to Create a Strategic Action Alert: Step 1: Use the Google Analytics URL Builder Tool.

The Fire Has Been Lit! The Importance of Making Your Site Mobile Friendly

Connection Cafe

No, the difference this time is the 1,300lbs gorilla in the room that just came down on the side of mobile optimization—that gorilla being Google. What did Google do? What hasn’t Google done? Read more about Google’s changes here.

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How to measure Facebook Custom Tabs in Google Analytics with UTM Tags (Video Tutorial)

John Haydon

Use UTM Tags – UTM tags allow you to amend an existing URL with information so you can measure traffic coming from a specific website or medium (like an email) where you’ve placed that URL. Facebook Analytics custom tabs facebook page google UTM

Google Wallet Ushers in a New Era in Online and Mobile Fundraising for Nonprofits

Nonprofit Tech for Good

On August 1, Google quietly launched Google Wallet for the Web – and the technology has the possibility of transforming online and mobile fundraising as we’ know it. but Google Wallet does appear to be the first one to empower nonprofits to fundraise online.

How to Use Google AdWords to Get Free Money

BoardAssist

We’ve updated one of our most popular blog posts because Google has updated their process. Thanks so much to Nonprofit Hub for writing this post and keeping us all current on the latest regarding this terrific free gift from Google! How to Use Google AdWords to Get Free Money.