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Nonprofit Engagement: Why Website Logins Matter

NetWits

Think about the websites you most visit: Facebook , Google’s Gmail , Calendars and Docs , Yahoo , Netflix , NYTimes , Friendster –what, you don’t use Friendster anymore? For example, maybe everyone can see a certain resource or sample quiz, but you must login in order to also download the white paper or answer guide.

Websites 165
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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. Make it personal.

Rate 37
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Are Nonprofits Flunking Email Marketing 101?

Care2

The study was not scientific, and the sample size was limited to only 38 randomly chosen organizations, all with a national footprint and 36 of which have annual revenue in excess of $5 million. The email address used for registration was a Gmail account with default Spam and filter settings).

email 59
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New Survey by Care2 Reveals that Nonprofits are Flunking “Email Marketing 101"

Care2

The study was not scientific, and the sample size was limited to only 38 randomly chosen organizations, all with a national footprint and 36 of which have annual revenue in excess of $5 million. The email address used for registration was a Gmail account with default Spam and filter settings).

Survey 52
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Security and Control: Early thoughts on Google+

Amy Sample Ward

I am sure this is something they are building out though – both for the professional users and so that it expands who can use the platform since it requires a Gmail email address right now. I tried setting up an account on Google+ with that email but I was given an error message that said they do not support the additional domains yet.

Google 267
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Senior-Friendly Tools To Get Grandma Wired

NTEN

Start with a simple service - my Grandmother likes AOL, but I'd also recommend gmail - and focus on the bare necessities (subject line, body, send button). Thanks for sharing this resource, Amy Sample Ward ! Just make sure you explain the difference between a URL and a search term. Email - If Grandma can write, she can email.

Tools 92
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10 Fast Tips to Boost E-newsletter Performance

Care2

Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both.