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Where the Money Is? — and Why That Matters for Nonprofits

NonProfit PRO

Back in the 1950s, when a reporter asked the notorious Willie Sutton why he robbed banks, he supposedly responded, “That’s where the money is.” Proponents of the business of philanthropy should heed this simple wisdom and cultivate relationships with the wealthiest prospects — those with the most capacity to give.

Money 328
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6 Reasons Why People Do Not Donate Money to Charity

Nonprofit Tech for Good

15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial resources.

Money 348
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Daffy Launches Daffy Campaigns to Unlock More Giving

NonProfit PRO

Daffy.org launched Daffy Campaigns, a giving solution that helps anyone raise money for the charities and causes they care about. Whether you’re fundraising for a global charity or a school booster program, Daffy Campaigns supports fundraising for nearly any nonprofit.

Campaign 244
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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

Pledge 98
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8 Easy Things to Do to Raise More Money for Year-End

NonProfit PRO

Here are eight simple efforts that could help your nonprofit raise more money before Dec. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop.

Money 306
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Survey: Nearly 1 in 4 American Donors Increased Giving Due to Rising Inflation

NonProfit PRO

Donors with charitable giving budgets gave almost four times more money, on average, in the past 12 months and are two times more likely to give more money over the next 12 months due to rising inflation.

Survey 272