article thumbnail

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Marta Major Gifts 4. Marta Major Gifts. Oscar One-Off Donor 2.

Donor 65
article thumbnail

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Oscar One-Off Donor Susan Sustainer Marta Major Gifts Vince Volunteer Malik Millennial + Nellie Newbie Eddie Engager + Emma Event Attendee Luna Lapsed Donor. With that information, you can then make a tailored ask to turn that occasional gift into a monthly or weekly one. Marta Major Gifts. Reporting to your board of directors.

Software 100